Abstract. In this text I will attempt to delineate my thoughts on how virtual economies impact creative output in online virtual builder’s worlds, particularly by examining their relationship to the principles of ‘produsage’, a term coined by Axel Bruns to describe creative, collaborative, and ad hoc engagement with content in user-led electronic online spaces. While this process can be observed in all types of artistic metaverse output, I am particularly focused upon how it may come into effect whilst creating novel representations of ‘self ’ and identity through the avatar. After a survey of the context and the terms related to my inquiry, I will present an example of it by recounting my observations on how the output of my virtual fashion store alpha.tribe is utilized and transformed by my customers whilst pursuing their own creative endeavors
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