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Event Modelling for Policymakers & Valuation Analysts In Disruptive Innovation Markets

By Alex Burns


Using a 'paired' study, this paper examines why the musicians Radiohead and Nine Inch Nails pursued digital download strategies for their albums In Rainbows (2007) and The Slip (2008). Three explanations at the time (Web 2.0, Chris Anderson's Freeconomics, Scott Anthony's Disruptive Innovation Theory) are evaluated. The paper sketches Disruptive Innovation Markets as a conceptual framework and Disruptive Information Revelation as a process of inductive logic for analysts. The 'paired' study finds other variables not discussed: career arcs, major label contracts, musician control over marketing and risk management, and digital media as a new option during negotiations for new recording deals. Significantly, the three earlier explanations overlooked the musicians' negative experiences after Terra Firma Capital Partners and Vivendi SA acquired their major labels EMI and UMG. Further research opportunities and implications for journalists, policymakers and valuation analysts are discussed

Topics: 410000 The Arts, 340000 Economics, 360000 Policy and Political Science, 220000 Social Sciences, Humanities and Arts-General, 400000 Journalism, Librarianship and Curatorial Studies, disruptive innovation, event modelling, information revelation, mergers & acquisitions, M&A, Radiohead, Nine Inch Nails, Web 2.0, Freeconomics, Chris Anderson, Scott Anthony
Publisher: Network Insight Pty Ltd
Year: 2008
OAI identifier:

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