Business Plan: Vietnamese Restaurant

Abstract

This thesis is about planning for a start-up Vietnamese restaurant in Helsinki center. Enjoying Asian food seems to be a trend for Finish people nowadays. In addition, Vietnamese cuisine is famous, delicious and worth- introduced around the world. The statistics of Vietnamese in foreign country is growing and Finnish people are more interested in Vietnamese culture. Therefore, opening a Vietnamese restaurant business in Helsinki center may be potential. The thesis begins with an introduction of where the business idea comes from. After that, the knowledge base is explained. The main knowledge points are presented such as what business plan means, SWOT analysis, and marketing tools. By applying these theories into practice, the thesis shows market needs, key resources and products. Moreover, information and statistics are collected and gathered via internet sources like websites, published writing and published books. Also the primary data collected by interviewing is used in the thesis. The author ends the thesis by saying that it is probable to invest in a Vietnamese restaurant business in Helsinki. A good location for the restaurant will be in Kamppi shopping mall. It wil