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Investigation of clothing cues affecting perceptions of personality characteristics in business settings



Graduation date: 1995The purpose of this study was to investigate whether\ud clothing influenced perceptions of personality\ud characteristics often associated with success in business\ud environments. Specifically, the study investigated the\ud effect of clothing on (a) perceptions of task-oriented\ud abilities of employees in a business setting, (b)\ud perceptions of relationship-oriented abilities of employees\ud in a business setting, and (c) perceptions of demographic-oriented\ud qualities (education levels and income levels) of\ud employees in a business setting.\ud Seventy-six Speech Communication students were used as\ud subjects for the study, 38 of whom were males and 38 of whom\ud were females. Subjects included six freshmen, sixteen\ud sophomores, seventeen juniors, 36 seniors, and one graduate\ud student. Ages varied from nineteen to 48, with a mean of\ud 22.\ud Results indicated that formal clothing could be related\ud to perceptions of task-oriented abilities in a business\ud setting. However, neither formal clothing, nor casual\ud clothing was related to perceptions of relationship-oriented\ud abilities in a business setting. Finally, clothing could\ud also be related to perceptions of education and income in a\ud business setting

Year: 1994
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Provided by: ScholarsArchive@OSU
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