Peran Kepuasan Kerja dan Keterlibatan Karyawan sebagai Pemediasi Pengaruh Lingkungan Kerja terhadap Produktivitas Karyawan

This study aims to determine whether the work environment, job satisfaction and work involvement affect work productivity, and whether the work environment influences employee productivity with job satisfaction and employee involvement as mediators. Research results show that (1) Work Environment has a significant effect on Job Satisfaction; (2) Work Environment has a significant effect on Employee Engagement; (3) Job Satisfaction does not have a significant effect on Employee Productivity; (4) Employee Engagement does not have a significant effect on Employee Productivity; (5) Work Environment has a significant effect on Employee Productivity; (6) Job Satisfaction does not significantly influence the mediation of the Work Environment towards Employee Productivity; (7) Employee involvement does not have a significant effect as mediating the Work Environment towards Employee ProductivityKeywords: Work environment, employee engagement, job satisfaction, employee productivit

Analisis Komparatif Kinerja Keuangan Berbasis Perilaku Pembayaran Deviden

The results of the study: show that there are differences in financial performance based on the behavior of dividend payments with a stable and unstable category in the Food and Beverage Company on the Indonesia Stock Exchange. Hypothesis testing in this study 0.01 <0.05 or Sig (2-Tailed) means that there is a difference in the company's financial performance with stable and unstable dividend behavior. So in general there are differences in financial performance aspects of Net Profit Margin (NPM) and Return on Equity (ROE), Return On Investment (ROI), Current Ratio, Total Asset Turn Over (TATO) and Debt to Asset Ratio (DAR) dividend payment categories stable and unstable at food and beverage companies that went public on the Indonesia Stock Exchange.Keywords: Financial Performance, Dividend Payment Behavio

Pengaruh Bauran Promosi, Sales Cycle, Keunggulan Bersaing, Relationship Merketing, Cross Selling, Terhadap Kinerja Pemasaran Produk Asuransi Jiwa Pada PT.Asuransi Jiwa Brilife Kantor Wilayah Manado

Marketing performance is a measure of achievement obtained from the process of overall marketing activities of an organization or company. This study aims to determine the effect of Promotion Mix, Sales Cycle, Competitive Advantage, Relationship Marketing, and Cross Selling to Marketing Performance of life insurance products in the Brilife regional office Manado. The method used is the analysis of Multiple Linear Regression. The sample used was 110 active customers who lived in the city of Manado. The results showed that the Promotion Mix had a positive and significant effect on Marketing Performance, Sales Cycle had a positive and significant effect on Marketing Performance, competitive advantage had a positive and significant effect on Marketing Performance, Relationship Marketing had a positive and insignificant effect on Marketing Performance, Cross Selling negatively affected Performance Marketing.Keywords: Promotion Mix, Sales Cycle, Competitive Advantage, Relationship Marketing, cross selling, marketing performanc

Analisis Faktor Kunci Perpanjangan Kontrak Tenant Di Manado Town Square

This study aims to analyse key factors are considered by the tenants in extending the lease contract at the Mall Manado Town Square. Using factor analysis: confirmatory factor analysis (CFA) and with a total sample of 157 tenants in the Manado Town Square Mall, submitted 23 variables related to the extension of tenant rental contracts. The results of the study found that there were 22 valid factors, there were 5 of the most dominant factors affecting the extension of tenant rental contracts, namely: duration and rules of contract extension; availability of elevator and escalator facilities; sanitary facilities and cleanliness; availability of communication network facilities; and the existence of security. Through this research, 6 key factors were considered by the tenants in extending the leasing contract at the Shopping Center, namely: mall performance; convenient facilities; attractive mall; public image; atmosphere and layout; and security of the parking lot. So that these factors are taken into consideration for mall management and further researchKeywords: Confirmatory Factor Analysis; Tenant Mall Contrac

Analisis Kinerja Keuangan Perusahaan Terdaftar Di BEI Sebelum dan Selama di Berlakukan Masyarakat Ekonomi ASEAN (MEA) ( Studi Kasus Pada Perusahan Sektor Industri Barang Konsumsi

The results of the study at α = 0.05 in general in the consumer goods industry sector companies showed that out of the 5 hypotheses proposed there were no significant hypotheses affected by the implementation of the ASEAN Economic Community (AEC). Whereas if viewed from the results of the analysis based on each sub-sector, the food and beverage sub-sector is the sub-sector most affected by the implementation of the ASEAN Economic Community (AEC), where there are three significant indicators namely DAR = 0.001, DER = 0.010 and AT0 = 0.036, while in other sub-sectors there is no significant hypothesis. Measures that can be taken to overcome the impact of the ASEAN Economic Community (AEC) reduce the use of imported raw materials by utilizing natural resources in the country.Keywords : Financial Performance assessment, The Asean Economi Community (AEC) Financial RatioÂ

Pengaruh Inovasi dan Brand Image terhadap Repurchase Intention Dengan Kepuasan Pelanggan sebagai Variabel Intervening

The purpose of this study is to determine the effect of Innovation and Brand Image on Repurchase Intention with Customer Satisfaction as intervening variable, especially on Go-Jek’s customers in Manado Cit. Data are collected through questionnaire, interviews, and library research. The numbers of respondents in this study are 400 customers who are using Go-Jek’s services in Manado City. The results show that: 1) innovation has positive and significant effect on customer satisfaction; 2) brand image has positive and significant effect on customer satisfaction; 3) innovation and brand image simultaneously have positive and significant effect on customer satisfaction; 4) innovation has positive and significant effect on repurchase intention; 5) brand image has positive and significant effect on repurchase intention; 6) customer satisfaction has positive and significant effect on repurchase intention; 7) innovation, brand image, and customer satisfaction simultaneously have positive and significant effect on repurchase intentionKeywords: Innovation, Brand Image, Customer Satisfaction, and Repurchase Intentio

Analisis Preferensi Konsumen Millennial Dalam Berbelanja Di Toko Konvensional, Department Store Dan E-commerce

This research is aimed at analyzing product relations, price, place / distribution and promotion of millennial consumer preferences in purchases at Conventional Stores, Department Stores and E-Commerce. The results of this study found facts, 1) Responded in general to have the preference to assume promotion represented an important factor in valuation or purchase in Conventional Stores (55%), as a whole followed by price factors (35%), products (7%) and place / distribution (3%), 2) Responded in general to have a preference which considers the place / distribution to be the most decisive factor or purchased in department stores (41.071%), overall followed by product factors (29.167%), price (20.833%)) and promotions (8,929%), and 3) Responded in general to have a preference that considers place / distribution to be the most important factor in evaluating or buying in e-commerce (31,746%), fully related to price factors (28,571%), ( 20,6357%) and promotions (19,048%).Keywords: Millennial Consumers, Conventional Stores, Department Stores, E-commerce, Conjoin Analysi

Analisis Faktor - Faktor yang Mempengaruhi Struktur Modal Terhadap Nilai Perusahaan

The purpose of this research aims to examine the factors that influence the capital structure (asset structure, company size, profitability, and risk) to the firm value. Analysis is carried out on 13 finance companies listed on the IDX using data from the 2013 financial reports to 2017. The result showed that assets structrure had no significant influence to capital structure, company size and bussines risk had positive significant influence to capital structure, whereas profitability had negative significant influence to capital structure. Asset structure, profitability and capital structure had no significant influence to firm value, whereas company size and bussines risk had significant influence to firm valueKeywords: Asset structure, company size, profitability, risk, capital structure, firm valueÂ

Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Melalui Aplikasi Online Start-Up Di Kota Medan

This study aims to determine the factors that can influence consumer purchasing decisions in the Start-Up E-commerce application. The development of information technology continues to increase rapidly, including the e-commerce industry with many emerging start-up applications in Indonesia. The results of this study are the formation of five new factors namely Practical Factors, Comfort Factors, Buyer Characteristic Factors of Perception of Risk, and Product Availability Factors as needed. These factors can be a consideration for consumers in deciding on product purchases through the online Start-up applicationKeywords: Purchase Decision, Online Application, Start-u

Pengaruh Bauran Pemasaran dan Faktor Personal Terhadap Kepuasan Pelanggan Dengan Keputusan Pembelian sebagai Intervening

The results of this study can be seen that the marketing mix variables significantly influence purchasing decisions. And partially the marketing mix also has a significant effect on customer satisfaction. Personal factors have a significant effect on purchasing decisions. Partially personal factors have a significant effect on Customer Satisfaction. Whereas, Purchasing Decisions have a significant effect on Customer SatisfactionKeywords: Marketing Mix, Personal Factor, Purchasing Decision, Customer Satisfactio