Media Sosial sebagai Sarana Komunikasi Strategis dalam Pengembangan dan Promosi Ekowisata (Studi Kasus UKM Ekowisata di Pengalengan, Jawa Barat)

This research explores the role of social media as a strategic communication tool in developing and promoting ecotourism enterprise. The research was conducted by studying five social media used by  Ecoethno Leadcampsite, an ecoturism site located in Pengalengan, West Java runned by a Small and Medium Enterprise (SME). This study assesses how social media is used to strengthen the visibility of these destinations, facilitate engagement with tourists, and promote sustainable tourism practices. The research findings show that not all social media are used effectively, and they tend to highlight certain aspects of strategic communication, including tourism activities, resource utilization, and environmental orientation. Strategic communication aspects of travel expenses, timetables, and customer care are relatively not covered in the marketing communications messages. Insights from this research have implications for tourism stakeholders, policymakers, and society in general, demonstrating the need for a paradigm shift towards integrated use of digital technology to promote and build sustainable ecotourism

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Front Matter

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Actor Contestation and Collaborative Empowerment Model of Orang Rimba in Bukit Duabelas National Park Jambi Province

The empowerment of the Orang Rimba aims to enable them to get out of their marginal condition due to the development pattern that has not been on their side so far. This study aims to analyze how the contestation of various ideologies underlie various actors empowering the Orang Rimba and to formulate a collaborative model between actors in empowerment that can answer the needs of the Orang Rimba. The research uses a case study approach and is analyzed qualitatively. The results show that the empowerment of Orang Rimba is interpreted by the state as "modernization" by means of resettlement, using an economical approach as an indicator of the success of a program. NGOs interpret empowerment as building critical awareness by providing alternative education and advocacy, while Corporations empower them through CSR activities. Multi-stakeholder collaboration for empowerment can be carried out by utilizing a forum or Multi-stakeholder Cooperation Forum for the Empowerment of Orang Rimba. The multi-stakeholder collaborative model of empowerment through state facilitation, NGOs, and corporations has a common goal of increasing dignity and independence following the needs and socio-cultural conditions of the Orang Rimba

English Proses Dramatisasi Pesan dalam Pembentukan Desa Miliader (Studi Pada Desa Wisata Sekapuk, Kecamatan Ujung Pangkah, Kabupaten Gresik)

Communication of disseminating stakeholder messages through dramatization aims to improve the economy and people's welfare. This article aims to examine how symbolic convergence in the tourism sector can create social change in the Selo Tirto Giri Tourism Object, Gresik Regency. This study uses the theory of symbolic convergence from Bormann and the theory of structuration from Gidden. This research method uses a qualitative descriptive method with a single case study. The informants of this research were village stakeholders who were determined purposively. Data validity uses source triangulation. Data analysis uses fantasy theme analysis where fantasy messages become the unit of analysis Lindlof and Taylor. The results of the study show that the dramatization of messages is created through fantasy themes, namely awareness of developing regions, getting along in harmony, and prosperous and independent communities. Symbolic convergence is related to the structuration that occurs symbolically in Sekapuk Village. The existence of repeated messages creates a dimension of public awareness that shapes the structure and creates social change. The process of dramatizing messages and structuring forms the tourist attraction of Selo Tirto Giri so that Sekapuk Village, which is a poor village, becomes a Millionaire Village

The Pentahelix Model in the Development of Agro-Culture-Based Edutourism in the Taman Nasional Bromo Tengger Semeru Buffer Village Area (A Study in Tosari Village, Pasuruan Regency and Sapikerep Village, Probolinggo Regency)

Tosari and Sapikerep villages are two villages in the TNBTS area which are included as one of the priority areas in Indonesia. Nature tourism or agro-tourism and cultural tourism are the characteristics of the two villages. Thus, Agro-Cultural based Edutourism is one of the potential developments in the village area. The pentahelix development model is considered appropriate because it is known that the two villages collaborate with 5 roles, namely government, private sector, academia, mass media, and the community. This article is the result of research conducted for 2 months using a qualitative method with data collection techniques through in-depth interviews, focus group discussions, and observations, where research was conducted to fully describe how the pentahelix collaboration pattern occurred. As a result, the role of various actors in the pentahelix collaboration model is quite optimal. From a regulatory perspective, the central government and regional governments have shown their role where basically the two villages have become part of the tourism priority villages which in terms of infrastructure are maximally supported by the central government. As well as with regard to licensing, it is very easy to take care of development permits and public facilities that support tourism businesses and make it easier for tourists. From the private sector, many companies and investors started arriving to work together in the two villages, through their Corporate Social Responsibility pattern. On the other hand, the media also plays an important role in efforts to introduce tourism potential so that it is more widely known by tourists, while academics work together in terms of planning that is in accordance with science, as well as the active role of the community which turns out to be open and mutually willing to build villages

Relasi Sosial Produksi dan Konflik Kepentingan Ekonomi dalam Perkebunan Kelapa Sawit Petani Swadaya: Studi Kasus Kabupaten Sintang, Kalimantan Barat

An agricultural partnership is one of the ways adopted by oil palm plantation smallholders to survive and be sustainable in the face of global competition. The agricultural partnership that is based on a contract agreement is also aimed at maintaining the welfare of the involved smallholders. Partnership in agricultural production is part of the management system or mode of economic production agreed upon by both large-scale companies and smallholders. An unbalanced arrangement sometimes occurs due to the power dominance of large-scale company interests that leads to unfair relationships in the partnership between smallholders and large-scale corporations. This study used a qualitative research method with a case study as the main approach. By taking the case of the agricultural partnership of oil palm plantation smallholders in Perembang Village and Begori Village, Regency of Sintang of West Kalimantan, this study found four typologies of social agricultural production relations, namely asymmetric partnership, exploitative partnership, distrust partnership, and forced partnership

Memahami Dinamika Kegiatan Ekonomi dan Pembangunan Desa di Negara Berkembang: Studi Kasus di Pulau Jawa, Indonesia

Indonesia as a country with very diverse regional typologies needs to pay attention to the effect of typological differences on the relationship between village administration human resources, village economic activities, and village development. This study examines the relationship between village administration human resources and village economic activities with village development in five provinces located on the island of Java, namely Banten, Special Region of Yogyakarta, West Java, Central Java, and East Java. Using the 2019 Village Potential Data (PODES), a descriptive statistical analysis was carried out for around twenty-two thousand recorded villages. In general, this study shows that in terms of IDM status, East Java province has the highest success in village development as indicated by the highest number of independent villages and developed villages compared to other provinces. Several other core variables, such as village administration human resources, village economic activities, and village development have unique performances in each of the analyzed provinces

The Nurturing Food Sovereignty from the Peripheral Side: the Village Law and the Soul of Agriculture in Rural Development in Indonesia

After the enactment of the Village Law, the opportunity for the village as the spearhead of food sovereignty is widely open and the Village Law is considered a soul for village development. Village’s main activities are agriculture, including the management of natural resources with the composition of the area as a place for rural settlements, government services, social services, and economic activities. Most of the population works in the primary sector, which has various challenges to reducing or even eliminating dependence on the global food market. Rural development and the orientation of village agricultural soul so far seem to go hand in hand but tend to be particular. This study aimed to study the primary sector of agriculture and food needs as the main political discourse with the subject of the village. The study was prepared using a qualitative methodology with secondary data and policy analysis. The political economy framework is used to see how far the potential and challenges ahead are toward Indonesia's food sovereignty, amidst the onslaught of neo-liberalism in the global food system. The findings show that Village Law seeks to restore the village's dignity so that it becomes an empowered village faced with the unpreparedness of village capacity

Priority Strategies for Sustainable Community-Based Ecotourism Management on Kaniungan Besar Island, Indonesia

The primary objectives of this study was to identify business models to serve as the basis and offering alternative planning strategies for managing sustainable eco-tourism. To support these objectives, some methods were employed, including field observations and in-depth interviews applying questionnaires with stakeholders and visitors. Also, BMC and QSPM integration models were applied to determine the main alternative strategies. Results revealed that the existing eco-tourism management did not fully resolve the weaknesses and threats. Thus, it is also not in line with the sustainable eco-tourism requirements. However, current management strategies in the study area will likely improve and achieve maximum progress if stakeholders consider its opportunities and strengths. The most priority for the strategy for sustainable eco-tourism management is formulating model of carrying capacity