The Effect of Employer Branding on Interest in Applying for Jobs with Company Reputation as a Mediation Variable

Penelitian ini bertujuan untuk: 1) mengetahui pengaruh Employer Branding terhadap Minat Melamar 2) mengetahui pengaruh Employer Branding terhadap Reputasi Perusahaan. 3) mengetahui pengaruh Reputasi Perusahaan terhadap Minat Melamar. 4) mengetahui pengaruh Employer branding terhadap minat melamar kerja yang di mediasi reputasi perusahaan. Jenis penelitian yang digunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh mahasiswa universitas di Jakarta. Sampel dalam penelitian ini ditentukan dengan menjumlahkan indikator sebanyak 28 dikalikan 5 didapatkan sampel sebanyak 140. Teknik pengambilan sampel ditentukan secara teknik sampel probabilitas. Teknik pemilihan ini menggunakan prinsip proporsional dari jumlah karyawan per bagian. Sumber data penelitian adalah data primer. Metode pengambilan cluster sampling digunakan dalam penelitian ini untuk mengidentifikasi universitas di berbagai wilayah di Jakarta. Hasil penelitian menunjukkan bahwa: 1) Employer branding berpengaruh terhadap minat melamar. 2) Employer Branding berpengaruh terhadap Reputasi Perusahaan. 3) Reputasi Perusahaan berpengaruh terhadap Minat Melamar. 4) Employer branding berpengaruh terhadap minat melamar kerja yang di mediasi reputasi perusahaan

Application Of Customer Relationship Management Through the Concept of Technology Adoption in the Broiler Jaya Broad Marketing Program

This research aims to study and analyze market conditions for broiler meat and factors that influence production, price, and demand for broiler chicken meat. After that, this research makes the right business design for the Jaya Broiler Chicken Business by optimizing the Broad Marketing Broiler Jaya program. This research was conducted at the Jaya Broiler Chicken Business house, Magelang, for six months. In completing the research, researchers used a qualitative approach and the data was obtained in three ways, observation, documentation in the form of photos and videos, and interviews. Innovation in digital marketing and processed products such as shredded chicken helps Broiler Jaya attract customers and increase sales turnover. Research recommends using technology such as Technology Adoption and Customer Relationship Management (CRM) in the Broad Marketing Broiler Jaya program to increase sales, implement digital marketing, and improve customer service

Implementation of Corporate Governance in Emerging Markets: Indonesia Stock Exchange and Singapore Stock Exchange

The objective of this study is to examine the execution of corporate governance in manufacturing sector firms listed on Indonesia and Singapore's stock exchanges. The study reveals that an increase in the frequency of audit committee meetings has a substantial and favorable impact on Indonesia's financial performance. Conversely, in the case of Singapore, there is a notable adverse impact on financial performance. However, the presence of an independent board of commissioners, a higher frequency of commissioner’s meetings, a more significant percentage of managerial share ownership, and the magnitude of the Board of Commissioners have a substantial adverse impact on ROA. Conversely, the frequency of board commissioner meetings and the extent of managerial share ownership hurt Tobin's Q. The presence of an independent board of commissioners and the number of commissioners on the Board does not substantially impact Tobin's Q. In the case of Singapore, the presence of an independent board of commissioners, the size of the Board, the frequency of board meetings, and the overall percentage of managerial share ownership do not have a noteworthy impact on ROA. Conversely, the quantity of Board of Commissioners meetings has a favorable impact on Tobin's Q. The overall proportion of ownership held by managers negatively impacts Tobin's Q. Both the autonomy of the Board of Commissioners and its size do not substantially influence Tobin's Q

Analisis Pengaruh Locus of Control, Stress Kerja, Beban Kerja terhadap Kinerja Karyawan PDAM Tirtanadi Cabang Tuasan Medan

This study analyzes the effect of Locus of Control, Work Stress, Workload on Employee Performance of PDAM Tirtanadi Tuasan Medan Branch. The sample consists of 80 people who are permanent employees of PDAM Tirtanadi Branch Tuasan Medan with the sample technique using total sampling. Data collection through distributing questionnaires, with the Partial Least Square (PLS) data analysis method. The results of this research show that Locus of Control has a positive effect on employee performance. Workload has a positive effect on employee performance and Workload has a positive effect on employee performance. PDAM Tirtanadi Branch of Tuasan Medan is then given some suggestions in this article

Konstruk Loyalitas Konsumen Mobil Merek Hyundai Ditinjau Dari Aspek-Aspek Yang Menyertainya

The Hyundai car brand has the most enormous average sales growth from 2019-2022 compared to all car brands in Indonesia, even though the car brand is not from Japan. Based on these exciting facts, this study aims to understand, know more deeply, and analyze the effect of product quality and service quality on customer satisfaction and their impact on the consumer loyalty of the owner of the Hyundai car brand. The sample in this study was determined as many as 95 respondents using the purposive sampling method with the criteria of being an owner of a Hyundai brand car located in Jakarta, the data obtained from the respondents was collected using a questionnaire distributed via a google form. The analysis technique used in this study is descriptive analysis technique and inferential analysis using SmartPLS 4. The results of hypothesis testing are as follows: (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction, (3) product quality has a positive and significant effect on customer loyalty, (4) service quality has a positive and significant effect on customer loyalty, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) product quality through satisfaction mediation customers have a positive and significant effect on customer loyalty, (7) service quality through the mediation of customer satisfaction has a positive and significant effect on customer loyalty

Analysis of Biological Asset Accounting Treatment of PT. FAP Agri Tbk

This study aims to determine the application of biological asset accounting (recognition, measurement, and disclosure) at PT. FAP Agri Tbk based on PSAK 69. Data obtained using content analysis method (content analysis) on the financial statements of PT. FAP Agri Tbk in 2021. The research results show that PT. FAP Agri Tbk, although it has just been registered on the IDX, its biological accounting reporting is in accordance with PSAK 69. The company recognizes biological assets based on their type, namely Immature Plants and Mature Plants. The measurement of biological assets uses the fair value basis according to market prices that were circulating that year. Biological assets are presented in the statement of financial position section in the fixed assets and current assets sections. Companies are also required to disclose details regarding the total assets up to accumulated depreciation as a whole

Literature Review: The Application of Information Technology in Enhancing Efficiency in Recruiting and Selecting Human Resources for Remote Work

This research investigates the evolving landscape of remote work recruitment in the era of globalization. Employing a qualitative approach through a literature review, the study highlights the complexity of the remote work recruitment process, necessitating tailored strategies in the digital age. Findings indicate that while the internet and social media may not significantly boost applicant quantity, they play a pivotal role in refining job openings' targeting, enhancing recruitment efficiency. The study recommends incorporating questionnaires and effective categorization methods in the selection process for increased accessibility and efficiency. Post-employment, the research suggests leveraging online work platforms for monitoring remote employee performance. This holistic approach ensures effective management, monitoring, and optimization of the remote workforce in the evolving remote work landscape

Twitter Visualitation of Healty Catering Food Promotion Strategy

This analysis aims to determine whether there are differences in marketing strategies and which strategy is superior between the two health catering industries. Intermediary of Twitter as a place to retrieve data, where Twitter is a social media with the fastest spread of news through hashtags and trending topics of a phenomenon that is busy being discussed. They use qualitative methods by utilizing Social Network Analysis (SNA) and are assisted by several supporting tools such as Gephi, Wordji, Notepad++, and Dictionaries to make it easier for researchers to analyze the data obtained so that it is concrete and relevant. From the visualization of Twitter user tweet data, the researcher found that Twitter users discussed Yellowfit Kitchen health catering more than Gorygourmet, as evidenced by a large number of data visualizations obtained. Then on average, customers choose to subscribe to health catering Yellowfit Kitchen with the pure aim of dieting. At the same time, healthy catering Gorygourmet customers subscribe to a more nutritious diet to avoid disease

Adoption of Blockchain Technology in Indonesian MSME Supply Chain Management (SCM).

MSMEs are the economic driving sector, but at this time there are many fraud in this sector. The main problem of MSMEs is Supply Chain Management. Blockchain technology is believed to be a solution. The purpose of this study is to determine the adoption of blockchain in the supply chain management for Indonesian MSMEs. This research was conducted on 193 Indonesian MSMEs. Data was collected by distributing online questionnaires. The method used is Structural Equation Modeling (SEM). Data is processed using Smart PLS. The results of this study are competitive pressure significantly affect behavior in intention, complexity has no significant effect on behavioral intention, complexity has a significant effect on the cost, complexity has a significant effect on upper management support, cost has no significant effect on behavioral intention, market dynamics has no significant effect on behavioral intention, Regulatory Support does not significantly effect on behavioral intention, relative advantage has a significant effect on behavioral intention, relative advantage has a significant effect on the cost, relative advantage significantly influences upper management support, and upper management support significantly affect behavior intention. From the results of this study, the results obtained that MSMEs believe the blockchain can facilitate supply chain but there must be a clear legal support and cost to adopt the blockchain

The Food Truck Phenomenon Among Millenials

This study aimed to examine the impact of Employee Friendliness, Food Quality, Food and Beverage Options, and Ambience on Customer Satisfaction and the frequency of eating through Word of Mouth mediation. The distribution of questionnaires was used in this study to obtain samples as analysis material to be processed. Purposive sampling was used to select 153 millennial customer respondents for the study, which was then analyzed using the SEM (Structural Equation Modelling) method. AMOS is used in this SEM method (Moment Structure Analysis). According to the findings of this study, there is a significant positive effect of Employee Friendliness on Overall Customer Satisfaction. Overall, Customer Satisfaction influences Word of Mouth positively. Dining Frequency is significantly influenced by word of mouth. Customer Satisfaction, mediated by word of mouth, significantly affects Dining Frequency. By conducting field surveys, producers and owners of food trucks are encouraged to improve food quality, variety of food sold, taste, and atmosphere to contribute to the growth and popularity of food trucks among millennials