อิทธิพลของความรับผิดชอบต่อสังคมที่มีต่อภาพลักษณ์องค์กร และความจงรักภักดีต่อตราสินค้าของอุตสาหกรรมรังนก

วิทยานิพนธ์ -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2559The purposes of this research are to study the causal relationship model about the influence of social responsibility on corporate image and brand loyalty of bird’s nest industry, and to verify the consistency of the model with empirical data. 352 samples are the consumers of bird’s nest product who live or work in Bangkok. The research tools include questionnaire, Statistical Package for the Social Science for Windows Program for statistical analysis and Linear Structural Relationship Model for analyzing causal relationship model. The result shows that the model of the influence of social responsibility on corporate image and brand loyalty of bird’s nest industry is consistent with empirical data considered by the chi-square statistics = 18.86, df = 11, p–value = 0.06, GFI = 0.99, AGFI = 0.95, SRMR = 0.021, RMSEA = 0.045. All variables in the model indicate that the variance of the brand loyalty of bird’s nest industry is at 77%. The social responsibility has a positive direct influence on the brand loyalty and indirect influence on the corporate image. Moreover, the corporate image directly influences the brand loyalty. The result indicates that positive social responsibility makes good corporate image, and it resulted in brand loyalty.Rajamangala University of Technology Phra Nakho

ปัจจัยที่มีผลต่อหนี้ที่ไม่ก่อให้เกิดรายได้ (NPLs) ในอุตสาหกรรมธนาคารพาณิชย์ของประเทศไทยระหว่างปี พ.ศ.2548-2557

วิทยานิพนธ์ -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2559The objective of this research was to analyze determinants of nonperforming loans (NPLs) in commercial banking industry of Thailand during 2005 and 2014. This study used quarterly secondary data, from the 1st quarter 2005 to the 4th quarter 2014, totaling 40 quarters. Descriptive statistics for testing data and econometric method for analyzing equation, and multiple regression analysis for testing the hypothesis were used. The results of this research showed that the nonperforming loans (NPLs) in commercial banking industry of Thailand was positively related to the size of commercial bank with a confidence level of 95%,but negatively related to consumer price index and prime rate with a confidence level of 95%. Loan-to-deposit ratio, gross domestic product, and loan volume were not related to NPLs.Rajamangala University of Technology Phra Nakho

ปัจจัยที่มีผลต่ออัตราผลตอบแทนของ Gold futures ในตลาดสัญญาซื้อขายล่วงหน้าประเทศไทย

วิทยานิพนธ์ -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2559This research aimed to study the factors affecting return of gold futures in Thailand futures exchange. The study used the daily historical data of five years from January 1, 2011 - December 31, 2015. There were five factors to be used in the study. They were Interbank Rate, Set Index, Exchange, World Crude Oil Price, and Gold Price, and Used the Descriptive statistics to test the basic data and the Multiple Regression Analysis to test the hypothesis. The study found that the Interbank Rate, Set Index, Exchange Rate, World Crude Oil Price, and Gold Price were able to forecast the Coefficient of Determination (R2) approximately at 0.617. It showed that the independent variables in the model could explain the change of dependent variable at 61.70% and found that the most affecting factors on return of gold futures were Gold Price and Interbank rate by having the same directional relationship with the return of the Gold Futures in the Thailand Futures Exchange.Rajamangala University of Technology Phra Nakho

ปัจจัยที่มีอิทธิพลต่อความได้เปรียบเชิงแข่งขัน : กรณีศึกษากลุ่มอุตสาหกรรมโรงแรมและรีสอร์ท ระดับ 3-5 ดาว ในจังหวัดภูเก็ต

วิทยานิพนธ์ -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2559The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director, owner, manager, general manager, and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire, that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and InnovationRajamangala University of Technology Phra Nakho

โครงการถ่ายทอดเทคโนโลยีเพื่อพัฒนาอาชีพกลุ่มวิสาหกิจชุมชนจังหวัดภาคกลางตอนล่าง (งบประมาณเงินรายได้ ประจำปีงบประมาณ พ.ศ. 2563)

รายงาน -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563Rajamangala University of Technology Phra Nakho

การพัฒนาผลิตภัณฑ์ซุปครีมผักชายาสำเร็จรูปแช่แข็ง

วิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีสารสนเทศ, 2562The objective of this research was to study formulas basic, production process and nutrition value and consumer test of frozen Chaya vegetable cream soup. The results indicated that color, aroma, taste, consistency and overall formulas 2 had scored higher than formulas 1 and formulas 3 (p≤0.05). Then, formulas 2 was selected for the next step study. Comparison of old frozen Chaya vegetable cream soup formulas 2 and adjusted formulas 2 which according to expert advice by blending from 2 minutes to 4 minutes, add unsalted butter, add cooking cream and reduced pepper from 5 grams to 3 grams in terms of color, aroma, taste and overall liking are not different except the texture of the soup. Frozen Chaya vegetable cream soup has moisture 87.60%, fat 1.45%, crude fiber 1.84%, ash 1.07%, protein 1.11 %, calcium 85.37 mg/kg, iron 0.44 mg/kg, potassium 128.34 mg/kg, and total fiber 1.19 mg/kg. Frozen Chaya vegetable cream soup has light green color and cyanide substance still was 0.1 mg/kg, which is safe for the consumer. Comparison of preference score between Frozen Chaya vegetable cream soup and non-frozen found that was no difference (p ≤ 0.05). The consumer test of them are female between 25-35 year old, graduated bachelor degree, a company employee and income 20,001-25,000 THB per month consumer from this group are satisfied with high scores for cream soup. The consumer is interested in frozen Chaya vegetable cream soup because this is a new product and price 45 THB is valuable. The consumer would like to have a frozen Chaya vegetable cream soup sole at the supermarket. The cost for the product per 1 cup is 19.07 THB and the sale price is 45 THB.Rajamangala University of Technology Phra Nakho

โครงการส่งเสริมการบริการสังคมสู่ Digital Economy (งบประมาณเงินรายจ่าย ประจาปีงบประมาณ พ.ศ.2563)

รายงาน -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563Rajamangala University of Technology Phra Nakho

โครงการบริการวิชาการสัญจรสู่ชุมชน (งบประมาณเงินรายจ่าย ประจำปีงบประมาณ พ.ศ. 2563)

รายงาน -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563Rajamangala University of Technology Phra Nakho

เรื่องการศึกษาความต้องการการฝึกอบรมระยะสั้น

รายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2562The objective of this research were to Study the training needs of the general public and entrepreneur groups. Professional service groups in Bangkok and suburbs Include Nonthaburi Province Samutprakarn province and Pathumthani province that operates in the workplace the study method used data collection by questionnaire construction and collecting information for meetings on various occasions the population and sample used in this study are General public and entrepreneurs In the BMA The sample consisted of 400 people selected by random sampling. The tools used for data collection were questionnaires for short training courses. This questionnaire consists of 5 parts. Part 1 was general information for respondents. Part 2 was information that needs short training for the general public. Part 3 was a topic of other interest. Part 4 was information about obstacles and problems that were not. Receive short training Part 5 was suggestions analyzed data basic statistics for analysis are percentage, mean (x̄ ), standard deviation (S.D). The results of the study appear as follows 1. Most of the respondents were female, aged over 50 years old, education level wad undergrad degree most general staff positions at least 5 years of work experience. Most professionals (such as restaurant owners, businessmen, etc.) had the most. 2. Respondents to the short-term training requirements of Rajamangala University of Technology Phranakhon from the questions on the training curriculum requirements, a total of 24 issues with a rating of 5 levels which are the most: 5 points, a lot of 4, a moderate level of 3 points, a minimum of 2 points and a minimum of 1 point. The study indicated that most respondents responded that there was a level of need for short-term training at the highest level. There was 1 points, which are item 3 .4 : Research and innovation community (x̄ ) = 4.7649. The results of the study revealed that most respondents responded that there was 21 levels of interest in short-term training courses, namely 1.6 points, 44.6% were interested in training topics in the new social science research method. Training topics 34 .1 % of the potential for international chef development, item 3 . 3 , are interested in training topics 31.4%, knowledge management courses, community 3.5, are interested Tip interdisciplinary curriculum development community. The results of the study revealed the most respondents responded that there was 1 level of interest in the short-term training courses at moderate level, namely 2.5 points, 21.1% were interested in the ASEAN language for communication course. From the analysis of readiness of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon can arrange training on various topics. To develop guidelines for academic services for society to be efficient by having the location, personnel, experts, learning resources, cooperation and creating a short course training network. Keywords: training needs, short courseRajamangala University of Technology Phra Nakho

3D Motion graphic ล่องเรือเจ้าพระยา

โครงงานพิเศษ (ทล.บ.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2561The objectives this special project were to produce the Chao Phraya Cruise 3D Motion Graphic media and to study about the satisfaction of the audiences who watched Chao Phraya Cruise 3D Motion Graphic which the target was 100 of foreign tourists and Thai Tourists. Under this study, the statistics used for analyzing the data were frequency, percentage, average, and standard deviation. The study indicated that the samples were satisfied with the Chao Phraya Cruise 3D Motion Graphic, about content was at a high level (= 4.41, S.D.= 0.66) and about quality was at the highest level (= 4.63, S.D.= 0.58)Rajamangala University of Technology Phra Nakho