Brand Trust Equation: The Role of Brand Trust and its Impact on Pro-social Behavior in Peer-to-Peer Accommodation

Peer-to-peer (P2P) accommodations, like Airbnb, often don’t have the same rules and oversight as traditional hotels. This can make it riskier and less predictable to stay in P2P accommodations, and the quality of the stays varies more. Thus, this study aimed to examine the following objectives: examine how different trust dimensions influence brand trust in P2P accommodations, evaluate how brand trust influences guests’ prosocial patronage behaviors, and assess how brand trust influences guests’ prosocial stewardship behaviors. The study used a scenario-based survey of U.S. travelers. Key variables included ability, benevolence, integrity, predictability, brand trust, prosocial patronage behavior, and prosocial stewardship behavior. These variables were assessed using a seven-point Likert Scale. The study’s findings revealed that different aspects of trust influence brand trust P2P accommodations. This study offers a new avenue for research by identifying how brand trust impacts prosocial behaviors and the results can aid platform and service providers in informed decision-making. The results can also help to build brand trust that encourages guest loyalty and specific behaviors like feedback, compassion, and empathy

Neuroscience and the Criminal Legal System: A Humanitarian Application Framework

Advancements in neuroscience call our intuitive notion of free will into question—and by implication, invite a reassessment of the United States criminal legal system and its reliance on radical personal agency. In the backdrop of the evolving landscape of neuroscience and neurolaw is an inquiry: how do we appropriately and ethically incorporate advancements of these fields into law and policy? This paper pulls that question to the forefront, advocating for a humanitarian-forward framework to guide the process. The framework emphasizes the Daubert standard, addresses the “G2i” problem, and includes a balancing test to ensure the protection of neurorights. The paper also provides an overview of the influence of belief in free will, personal agency, and neurolaw on the U.S. criminal legal system

The Impact of Linguistic Styles on Message Delivery in Encouraging the Use of Leftover Bags for Food Waste Reduction

Plate leftovers are a major cause of food waste in restaurants. To reduce food waste, many restaurants encourage customers to use “doggy bags” to take away their plate leftovers. However, the efficiency of adopting such leftover bags is still questionable as some customers may feel embarrassed to use leftover bags. Hence, the current research aims to explore how to leverage different linguistic styles (figurative vs. literal language) to encourage the usage of leftover bags for food waste reduction purposes. Furthermore, this research will investigate the linguistic style efficiency in various restaurant dining contexts across two empirical studies. Study 1 will examine customers’ responses to different linguistic style messages when they make orders either with or without the restaurant server around (server taking the order vs. customer ordering by using the table tablet). Study 2 will examine whether there are any differences in terms of linguistic impacts on food waste reduction when customers are with or without other customers around (solo diners vs. group diners)