The 2024 hajj special committee: Analyzing the complexities of social and media realities through the lens of social construction theory

Background: The issue of organizing the 2024 Indonesian Hajj seems more complex because it presents many diverse social or media realities. This paper aims to critically analyze the diversity of these realities based on the Social Construction theory conceptualized by Peter L Berger and Thomas Luckmann. Methods: The research of this paper uses a qualitative approach from data collected in mainstream media and social media and is supported by data from research, discussions and interviews. Findings: From a critical analysis, it shows that the social reality in the issue of the Special Hajj Committee and the 2024 Hajj service is not singular. Moreover, the media reality is also very complex and counterproductive to each other. Conclusion: The findings reveal that the discourse on the Special Hajj Committee and the 2024 Hajj service is shaped by multiple, sometimes conflicting, social and media realities. These complexities highlight the non-singular nature of social constructions in Hajj management, where differing narratives influence public perception and policy debates. Novelty/Originality of This Study: The novelty of this study lies in its application of Peter L. Berger and Thomas Luckmann's Social Construction theory to critically analyze the diverse and often conflicting social and media realities surrounding the 2024 Indonesian Hajj, providing a nuanced understanding of how narratives shape public perception and policy discourse

The influence of skepticism on cause-related marketing campaigns on behavioral intention of muslim millennials in Indonesia: The role of satisfaction as mediators and religiosity as moderators

Background: In today’s competitive business, companies cannot rely solely on functional excellence to maintain competitiveness. Therefore, more creative marketing strategies, such as cause-related marketing (CRM), are increasingly being implemented, especially to address the social consciousness of consumers, especially the millennial generation. However, a major challenge for marketers is consumer skepticism, which can reduce the effectiveness of CRM campaigns. This study aims to explore the factors that influence consumer perceptions of marketing claims that generate skepticism and their impact on consumer behavior, especially among Indonesian millennial Muslims. Methods: This study employs a quantitative approach using a survey method to collect data from Indonesian millennial Muslims who have engaged with CRM promotions in the past year. The data will be analyzed using Covariance-based Structural Equation Modeling (CB-SEM) with IBM AMOS 26 to examine the relationships between variables, as well as the mediating role of satisfaction and the moderating effect of religiosity on the skepticism-behavior intention relationship. Findings: The study is expected to reveal key factors that influence skepticism in CRM campaigns and their subsequent effect on consumer behavior. Additionally, it will investigate how satisfaction mediates the skepticism-behavior intention link and the role of religiosity in moderating these relationships. Conclusion: The findings will contribute to a deeper understanding of consumer skepticism in CRM campaigns, particularly in the context of millennial Muslims in Indonesia. The study will also provide insights into the influence of religiosity and satisfaction in shaping consumer responses to marketing claims. Novelty/Originality of this article: This research is original in its focus on the millennial Muslim demographic in Indonesia, exploring the unique factors that drive skepticism in CRM campaigns. The study also introduces the moderating role of religiosity, a variable often overlooked in marketing studies. Furthermore, it provides valuable insights into the mediating effect of satisfaction on consumer behavior in the context of CRM

The impact of halal certification and halal awareness on consumer intentions to purchase skincare products online

Background: The growing awareness of halal products, particularly in the skincare industry, has prompted a need to understand the factors influencing Generation Z's purchasing intentions for halal skincare products through e-commerce platforms. Halal certification and halal awareness are critical factors in shaping consumer behavior. This study aims to examine the role of halal certification and halal awareness in influencing the purchasing intentions of Generation Z consumers for halal skincare products. Methods: This research employed a quantitative approach with a descriptive and cross-sectional design. Data was collected through surveys distributed to Generation Z consumers who had experience with halal skincare products. Structural Equation Modeling (SEM) was used to analyze the relationships between halal certification, halal awareness, and purchasing intentions. Findings: The results revealed that halal certification had a significant positive impact on consumers' intentions to purchase halal skincare products online, whereas halal awareness did not significantly predict purchasing intentions. This suggests that consumers' perceptions of halal certification are more influential than their awareness of halal products in driving their purchasing behavior. Conclusion: The study concludes that while halal certification plays a crucial role in influencing Generation Z's purchasing intentions, halal awareness alone does not significantly affect their decisions. Therefore, businesses in the halal skincare industry should focus on promoting halal certification to enhance consumer confidence and drive purchases. Novelty/Originality of this article: This article contributes to the understanding of consumer behavior in the context of halal skincare products, particularly by focusing on Generation Z and their online purchasing intentions. It provides new insights into the relative importance of halal certification over halal awareness in influencing purchasing decisions. Additionally, the study highlights the need for further research to explore the effects of religiosity and specific educational interventions on halal consumer behavior

Consumer skepticism toward cause-related marketing: an analysis on product quality and satisfaction of muslim consumers in Indonesia

Background: This study aims to explore the influence of consumer skepticism on behavioral intentions among millennial Muslim consumers in Indonesia in the context of Cause-Related Marketing (CRM) programs. Skepticism towards corporate social initiatives may influence purchase decisions and consumer participation. Methods: This study uses a descriptive and cross-sectional approach by collecting data through a survey to 300 respondents who are millennial Muslim consumers. Data analysis was conducted using the regression analysis method to test the relationship between the variables of consumer skepticism and behavioral intention, as well as the moderating effect of religiosity. Findings: The results of the analysis show that 68% of respondents are skeptical of corporate social initiatives, and the resulting regression coefficient of -0.45 indicates that increased skepticism is negatively related to behavioral intention. In addition, situational factors such as corporate social motives and the image of non-profit organizations significantly contribute to the level of consumer skepticism. Product quality and satisfaction serve as mediators, while religiosity strengthens the impact of skepticism on behavioral intention. Conclusion: This research confirms that companies need to address consumer skepticism by increasing transparency and clarity of communication, and building a positive image through tangible commitments to social causes. Understanding religious values in marketing strategies can help increase positive behavioral intentions among millennial Muslim consumers. Novelty/Originality of this article: This article offers new insights into the relationship between consumer skepticism and behavioral intentions in the context of CRM, with a focus on millennial Muslim consumers in Indonesia, which has not been widely discussed in previous literature. This research also emphasizes the role of religiosity and product quality in shaping consumer attitudes and behaviors

Islamic civilization and globalization in the modern era

Background: The issue of globalization is a concern in various aspects ranging from economics, politics and culture. Recognizing the fact that globalization comes from rich and powerful countries in the West that indirectly replace traditional values in the East with foreign values by marginalizing local culture. Meanwhile, the values transferred through globalization tend to be value-free and not in accordance with religious values, morals and local wisdom. Methods: To counter the world's injustices, especially in the economic and political fields, it is necessary to develop global ethics from existing cultures and civilizations in the world. This involves formulating a vision of global transformation based on ethical awareness, applicable at the world, national, or local levels, encompassing both men and women. Results: This research underscores the importance of establishing basic ethical values, criteria, and common attitudes for peaceful coexistence in response to the challenges posed by globalization. Conclusion: The development of global ethics is crucial for addressing the disparities and injustices brought about by globalization, ensuring that ethical awareness and local wisdom are incorporated into global interactions

The impact of personalized advertising on instagram toward brand loyalty: a study of gen z consumers

Background: In the digital era, social media has become an essential tool for companies to promote their brands. Social media platforms, such as Instagram, offer advertisers the ability to personalize advertisements to align more closely with target audience preferences. This research examines whether personalized advertising can enhance perceived quality and brand loyalty among Generation Z consumers exposed to brand advertisements on Instagram. Methods: Data were collected from 310 Instagram users aged 16–25 who had encountered a personalized advertisement on Instagram. Structural equation modeling (SEM) analysis was conducted using AMOS 22 software to evaluate the relationships between perceived personalization, consumer brand engagement, brand attachment, perceived quality, and brand loyalty. Findings: The results indicate that perceived personalization positively influences consumer brand engagement and brand attachment. Both consumer brand engagement and brand attachment subsequently have a positive impact on perceived quality and brand loyalty. This confirms the role of personalized advertising in building stronger consumer connections with brands on social media. Conclusion: The findings highlight the importance of personalization in social media advertising as a strategy to increase consumer engagement, attachment, and ultimately loyalty and perceived quality toward brands. Companies aiming to appeal to Generation Z can leverage personalized advertisements on Instagram to foster stronger brand relationships and consumer loyalty. Novelty/Originality of this article: This study adds to the existing literature by focusing specifically on Generation Z’s responses to personalized advertising on Instagram, exploring how perceived personalization affects engagement, attachment, quality perception, and brand loyalty in this demographic. This provides valuable insights for marketers seeking to tailor their strategies to better connect with Generation Z consumers in digital environments

Character building in the tradition of Islamic education in Indonesia

Background: Islamic educational institutions, such as mosques and madrasas, play an important role in the transmission of knowledge among Muslims. Although they have been recognized since ancient times, there is still a need to understand in depth the role and function of these Islamic educational institutions in building religious and general knowledge in Muslim societies. Methods: This study uses a descriptive-analytical approach to explain the roles and functions of Islamic educational institutions, focusing on mosques and madrasas. Data were collected through literature study, comparative analysis, as well as qualitative methods such as interviews and direct observation. The data were analyzed using content and comparative analysis methods to identify patterns of knowledge transmission and the role of Islamic education institutions in shaping the character and knowledge of Muslims. Results: The research findings show that Islamic educational institutions, such as mosques and madrasas, have a significant role in the transmission of knowledge among Muslims. Mosques are places where religious discussions and teachings take place, while madrasahs provide formal and classical education. The process of knowledge transmission in mosques and madrasas is supported by halaqahs and discussions between teachers and students, which help improve the understanding and application of knowledge. Conclusion: This study confirms the importance of Islamic educational institutions, such as mosques and madrasas, in the construction of religious and general knowledge in Muslim societies. Their role in the transmission of knowledge helps shape the character and understanding of Muslims, as well as strengthening the relationship between religion and science. Thus, efforts to strengthen and develop these Islamic educational institutions are important in strengthening the identity and scholarship of Muslims as a whole

Psychology of communication approach in islamic studies

oai:ojs2.journal-iasssf.com:article/830Background: This article aims to explore fear appeal and anxiety in attitude change based on the perspective of Islamic Studies with a psychology of Religion and communication approach. The psychological approach in Islamic studies is one of the approaches widely used to identify human behavior. Methods: This research is a qualitative study with a library research method based on reference searches sourced from several books and journals that can be accessed online through Scopus which are analyzed using bibliometric analysis with VOSviewer. Results: The results of the analysis found that fear appeal and anxiety influence in attitude change can be understood through Islamic Studies

Actualization of international and islamic world relations in the face of global peace

Background: The Islamic world plays an important role in maintaining world peace. Islam, as a very rationalist religion, is considered to have the ability to build relationships between communities and makes it possible to build Islamic-based international relations studies. The principles found in the Koran and Hadith form the basis of international relations from an Islamic perspective. However, the international world saw that government leaders changed their political policies towards the Islamic world. On the other hand, this happens when Muslims join a country where the majority of the population is neither Muslim nor secular. Methods: The method used is qualitative and case study analysis through a concept approach to Islamic religious policy as a religion of peace in the context of literature study. Results: The findings obtained in the form of western countries and nations have formed the most real secularization and modernization which has been brought to touch and change almost all aspects of nations and humans throughout the world, including their influence on the Islamic world. In terms of his efforts to find out the origins of these two civilizations and how they were able to relate to each other in a good way, namely give and take, it is possible that a model of the relationship of these two civilizations with the Islamic world can be built. Political selfishness, collateralism, and misinterpretation of human religious teachings, the sources of conflict between the West and the Islamic world are not projections of the future of civilizational or religious differences. Conclusion: In conclusion, all countries, both Western and Muslim, must build dialogue between civilizations in the current context of unstable international development so that they can live together in harmony, peace, and overcome many increasingly serious humanitarian and global problems

A public communication and social representation theory approach on islamic issues in Indonesia

Background: The rise of Islamic issues in Indonesia, which are generally packaged in various policies or programs, is often not responded to positively by the public. In some cases, such as the issue of waqf, zakat and Hajj, it actually receives counterproductive responses. Methods: This paper aims to study this social phenomenon using a two-theoretical approach, namely public communication and social representation as conceptualized by Serge Moscovici. To sharpen this theoretical study, this paper dissects two dissertations related to the preaching of the Prophet Muhammad and public policy of internalizing religious values in the city of Bandung. Results: This research shows that the theory of public communication and social representation is relevant for studying Islamic studies which continues to develop and is marked by the emergence of various social phenomena. Conclusion: However, the results of this theoretical approach are not standard because Islamic issues are influenced by many factors, such as social, political, cultural and others