Analyzing medical check-up unit performance through the 7Ps marketing mix framework in a private hospital setting

Background: Medistra Hospital's Medical Check-Up (MCU) Unit plays a crucial role in supporting patient health monitoring and hospital revenue. However, the MCU unit failed to meet its annual Key Performance Indicator (KPI) target of a 40% increase in patient visits, achieving only 19.7% in 2023. This study explores the marketing mix factors (7Ps) influencing the underachievement of MCU targets. Methods: A qualitative method was used through structured interviews with three key informants: two MCU administrative staff and one marketing staff. Data were collected during a four-month internship period in 2024. Interview questions were structured around the 7Ps marketing mix framework: Product, Price, Promotion, Place, People, Process, and Physical Facilities. Findings: The study found several factors contributing to KPI underachievement: limited service offerings (e.g., absence of PET scan), price competitiveness against peer hospitals, incomplete one-stop service process, lack of promotional materials and coordination, restricted doctor schedules, technical issues in the registration system, and suboptimal locker room placement. Despite an increase in patient numbers from 1,123 in 2022 to 1,344 in 2023, the growth was insufficient to meet targets. Conclusion: Enhancing service availability, system reliability, targeted promotions, flexible scheduling, and integrated service delivery are crucial for improving MCU performance. Strategic adjustments to the marketing mix can better align services with patient expectations and increase satisfaction, leading to KPI improvement. Novelty/Originality of this article: This study uniquely analyzes hospital medical check-up performance through a comprehensive 7Ps marketing mix framework, offering detailed qualitative insights from operational-level staff. It provides practical recommendations tailored to private hospital settings with similar organizational structures and market segments

Integrating social media marketing with esg-oriented brand strategies: Insights from retail engagement with gen z and millennials

Background: The use of social media has seen a significant increase worldwide, particularly in Indonesia. Social media has become a bridge for users to carry out various activities in the digital world, with companies, governments, and other organizations utilizing it to market their businesses. This phenomenon has led to the emergence of Social Media Marketing Activities influencing Brand Equity. Many companies, especially retail businesses in Indonesia, use Social Media Marketing to target Generation Z and Millennials. The aim of this study is to analyze the effect of Social Media Marketing on Brand Equity, mediated by Brand Love, among retail companies in Indonesia targeting Generation Z and Millennials. Methods: This research utilized a sample of 300 respondents who follow one of the retail companies on social media in Indonesia. Data collection was done through surveys, and the data were analyzed using statistical methods. Findings: The results show that Social Media Marketing Activities did not have a significant positive effect on Brand Equity. These findings suggest that certain aspects of Social Media Marketing need to be optimized for better effectiveness in reaching Generation Z and Millennials. Conclusion: The study concludes that understanding how to effectively leverage Social Media Marketing is crucial for retail companies targeting Generation Z and Millennials in Indonesia. Novelty/Originality of this article: This article offers new insights into the impact of Social Media Marketing on Brand Equity in the retail sector, with a focus on the Generation Z and Millennial demographics in Indonesia

An analysis of the relatioship between spiritual marketing and consumer loyalty in culinary products based on location

Background: In today's global era, new lifestyles have emerged, including an increasing public interest in traveling. When traveling, Indonesians have a tradition of purchasing local souvenirs, such as food or handicrafts. Spiritual marketing is an ethics- and honesty-based strategy, particularly in Sharia-compliant businesses, emphasizing sympathetic attitudes and good relationships with consumers. Methods: This investigation utilizes Multiple linear regression approach with the Accidental sampling method, involving 140 respondents. Findings: The Modified R-Square (Adjusted R²) Value test yields a value of 0.422, suggesting that 42.2% of consumer loyalty is influenced by spiritual price, spiritual product, spiritual place and spiritual promotion while the remaining 57.8% is shaped by other factors. The F-test results indicate that the calculated F-value (26.379) exceeds the F-table value (2.43), with a significance level of 0.000 < 0.05. This leads to the rejection of H₀ and acceptance of Hₐ, confirming that these four spiritual variables collectively have a significant impact on consumer loyalty toward risol gogo products.The T-test results further reveal that each individual variable exerts a strong and meaningful impact on consumer loyalty. Conclusion: by spiritual price, spiritual product, spiritual place and spiritual promotion play a crucial role in shaping consumer loyalty. Novelty/Originality of this article: This research provides a fresh perspective by examining the intricate relationship between traditional marketing and spiritual marketing, an area that remains underexplored in previous studies

Integrating social governance principles: The role of diversity management and trust in fostering employee engagement

Background: Diversity in Human Resource management is a challenge in a company. The development of technology, globalization, and migration encourage the acceleration of workforce diversity, especially in urban communities. The company's competitive advantage is the target of every company in carrying out its operations, one of the important factors driving this advantage is the management of Human Resources which leads to employee engagement. Diversity management is one of the aspects needed to increase employee engagement in employees. Methods: This study aims to analyze the effect of diversity management on employee engagement with organizational trust as a mediating variable. This study uses a quantitative research approach with purposive sampling data collection techniques conducted through a survey of 105 employees at PT BNI (Persero) Tbk. The data collected was then processed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method using SmartPLS 4 tools. Findings: The results of the study indicate that diversity management has a positive effect on employee engagement, both directly and through the role of organizational trust as mediation. In addition, organizational trust also has a positive effect on employee engagement. Novelty/Originality of this article: This article uniquely examines the mediating role of organizational trust in the relationship between diversity management and employee engagement using a quantitative SEM-PLS approach, offering empirical insight into ESG-aligned human resource strategies

Mekarsari village towards sustainable tourism village: A literature review

Background: A tourism village is a rural area designed or developed as a tourist destination by utilizing diverse local potentials. These potentials may include natural beauty, culture, traditions, handicrafts, cuisine, and local community activities that attract tourists. A tourism village serves as a place for recreation, education, and sustainable development of the local economy. Findings: [a] Empowering local communities:  Active involvement of local communities is essential to maintaining the sustainability of tourism villages. Empowered communities can take a leading role in managing tourism activities, such as tour guides, homestay operators, or local artisans. Training programs and capacity-building initiatives are often vital to help communities adapt to tourists' needs while preserving their cultural identity. [b] Preservation of local culture: Sustainable tourism villages support the preservation of cultural heritage, such as traditions, arts, and local crafts. This creates a unique attraction for tourists while safeguarding local culture from extinction. Practices such as routine cultural performances, traditional festivals, and the promotion of local products are essential strategies. [c] Environmental conservation: Proper waste management, such as recycling systems or reducing plastic waste. Use of renewable energy, like solar panels or micro-hydro systems. Protection of local ecosystems, such as forests, rivers, or coral reefs. Methods: The method used is a literature review through a research approach conducted by collecting, analyzing, and evaluating relevant literature on a specific topic, based on scientific journals, books, conference proceedings, reports, and articles. Conclusion: [a] Empowering local communities: Sustainable tourism villages prioritize the involvement of local communities as the main actors in tourism management. This includes participation in planning, management, and benefiting from tourism activities. [b] Environmental conservation: In sustainable tourism villages, the use of natural resources is regulated to avoid damaging ecosystems. Waste management, the use of renewable energy, and the protection of biodiversity are essential components. [c] Economic sustainability: Tourism villages should create stable and equitable economic opportunities, including generating new jobs, supporting micro, small, and medium enterprises (MSMEs), and promoting village economic growth without overexploiting local resources. [d] Preservation of culture and traditions: Sustainable tourism villages protect and promote local culture and traditions, making them a key attraction while maintaining the identity of the local community. [e] Multi-stakeholder collaboration: Sustainable tourism villages require support from various stakeholders, including government, private sectors, academics, and the community, to ensure effective management and development

Peluang pertumbuhan ekonomi di Kabupaten Majene Provinsi Sulawesi Barat

Background: The high production of capture fisheries in Majene Regency is not balanced by a marketing system and infrastructure in the form of adequate fishing ports and fish processing units. Findings: It is recorded that currently Majene Regency only has 2 (two) fishing port units, namely PPI Palipi and PPP Banggae with a total of 30,887 fishermen, the largest in West Sulawesi out of a total of 57,318 people. With these conditions, the catch of Majene Regency fishermen is mostly sold in the middle of the sea. Methods: This paper uses a literature review method sourced from literature, such as scientific articles, books, journals, and online media. Conclusion: The number of fishing port infrastructure in Majene Regency is still relatively low when viewed from the amount of production in other regencies/cities in West Sulawesi Province. So a government policy step is needed as a form of support for economic growth that is in accordance with the potential in Majene Regency, one of which is fisheries. Thus, it is hoped that fishery products which are superior commodities can be distributed to areas that do not have the potential for capture fisheries resources or the exchange of commodities through a buying and selling system

Peran kepemimpinan yang memberdayakan pada perilaku kewargaan organisasi: Studi pada perusahaan swasta

The social exchange theory explains how employees will reciprocate the good treatment given by their superiors by displaying positive behavior through organizational citizenship behavior (OCB), such as helping coworkers who are absent at work. The purpose of this research is to investigate the role of each dimension of empowering leadership, namely the meaningfulness of work, employee participation in decision-making, trust in employee performance, and granting autonomy to employees, positively and significantly predicts OCB. To answer the research question, a correlational study design using a survey was conducted on private sector employees in Indonesia. The number of survey participants was 301, with 164 female participants (54%) and 137 male participants (46%). The data were analysed using multiple linear regression analysis techniques with SPSS v.23. The results of the study indicated that only the dimensions of meaningfulness of work and trust in employee performance could positively and significantly predict OCB. Theoretical and practical implications are further discussed

Pembangunan pertanian di Desa Joho Kecamatan Mojolaban Kabupaten Sukoharjo

Background: Various efforts have been made by the government to increase agricultural productivity and farmer welfare. Factors that cause the decreasing interest of young workers in the agricultural sector include the agricultural sector being considered less valuable, risky, income being less stable and sustainable, decreasing agricultural land area, diversity of companies and lack of development of both agricultural and non-agricultural industries in villages, failure to manage many farms, lack of political support for young farmers or prospective farmers and the tendency of youth perspectives in the postmodern era. Findings: National agricultural sector development efforts can synergize with village development efforts to improve them. Rural and agricultural development planning must be able to ensure that current development activities do not pass on poor conditions to future generations. Sustainability assessment explains the principles of sustainability, whether and to what extent the initiative allows the area to be sustainable. Methods: This study uses a descriptive qualitative method with primary and secondary data bases through data collection techniques using interview techniques. Conclusion: Joho Village has quite large agricultural potential, especially in rice and corn commodities. This potential is supported by the existence of human resources that support the agricultural sector, namely the population of Joho Village who work in agriculture as much as around 70%. The existing problems regarding the cultivation of rice commodities that had experienced several obstacles at certain times, namely the attack of rice plants by KB disease, where the cause and solution of this disease are not yet known, so that rice production in Joho Village often experiences a drastic decline. Assistance from the local government is still considered less than optimal, such as assistance in subsidized fertilizers, seeds, and others

Dampak pabrik terhadap eksistensi petani di Desa Pendosawalan Kecamatan Kalinyamatan Kabupaten Jepara

Background: This study discusses the impact of the garment factory on the existence of farmers in Pendosawalan Village. The factory in Pendosawalan Village has an influence on the condition of farmers in Pendosawalan Village. This study aims to: 1) determine the development of factories in Pendosawalan village, 2) find out the impact of the existence of factories on the people of Pendosawalan village, Kalinyamatan district, Jepara district, 3) find out the impact of factories on the sustainability of agriculture in Pendosawalan village. , Kalinyamatan District, Jepara Regency. Methods: The theory used in this study is the theory of rational choice from James S. Coleman. This study used qualitative research methods. Data collection techniques were carried out by observation, interviews, and documentation. Findings: The factory is able to absorb labor from the people of Pendosawalan Village and outside Pendosawalan Village. Conclusion: Based on the results of the research conducted, it is known that: 1) The existence of PT. Kanindo Makmur Jaya in Pendosawalan Village has environmental and economic impacts. 2) Environmental impacts caused by factories include reduced agricultural land, pollution of irrigation channels and interruption of irrigation channels. 3) Development of PT. Kanindo Makmur Jaya in Pendosawalan Village benefits the community in the economic aspect

Paternalistik dan patriarki dalam pemberdayaan perempuan pada pembangunan reformasi birokrasi

Background: Empowerment of women is still a concern both nationally and internationally. Women have not been maximally empowered because of a patriarchal, paternalistic culture and a narrow understanding of religion. Methods: This research was conducted using a qualitative approach. Research is supported by using secondary data, namely data that is not obtained directly from the field but is obtained from documents, for example journals, reference books, and regulations that support research. The data collected was tested for feasibility using source triangulation. The data that has been collected is analyzed using a descriptive approach. Findings: it is necessary to conduct research with the aim of analyzing paternalistic, patriarchal culture in empowering women in the development of bureaucratic reform. Conclusion: Research results: 1) gender equality will be obtained when paternalistic and paternalistic culture is not applied, but must apply equilibrium theory to be able to realize gender equality. 2) bureaucratic reform can be realized if gender equality is implemented, namely by prioritizing work professionalism to improve the quality of public services. 3) the implementation of gender equality is respect for women's rights in development, especially to realize bureaucratic reform