The imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria

Background: Social media have potentials for entrepreneurship, yet many young people misappropriate and abuse them to perpetrate cybercrime and other anti-social acts. Accordingly, this paper presents the outcome of an empirical research on the imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria. Methods: The objectives of the study were to examine the level of awareness of social media channels for entrepreneurship, the types of social media channels accessed for entrepreneurship, as well as the gratifications derived from social media channels among youths. The study was anchored on uses and gratifications theory. It adopted the descriptive survey research design, utilising the multi-stage sampling technique to select a sample size of 384 youths aged between 18 and 29 years. A questionnaire instrument designed by the researchers for data collection was deployed, while data were analysed using mean and standard deviation. Findings: On a 4-point Likert scale, the findings of the study revealed that some youths in Rivers State are barely aware of the potentials of social media for entrepreneurship. Among 384 respondents aged 18–29, 51% were aged 18–19; 78.9% agreed that social media increases sales and knowledge, 74.7% accessed Blogs, Facebook, Instagram, and WhatsApp for entrepreneurship, and a grand mean of 2.97 confirmed that social media use significantly improved youths’ livelihoods, market understanding, and wealth creation in Rivers State, Nigeria. Conclusion: Based on the findings, the researcher concluded that harnessing social media for entrepreneurship impacts positively on employment generation, poverty reduction, and leads to cybercrime reduction among youths, thus strengthening the attainment of the United Nations’ Sustainable Development Goal 1, amongst others. Novelty/Originality of this article: This article presents the outcome of an empirical research on the imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria

Marketing strategy with marketing intelligence to increase the market share of Indonesian Sharia Banks

Background: With the potential market share as the country with the largest Muslim population in the world, the existence of Bank Syariah Indonesia (BSI) in Indonesia has indeed increased the development of Islamic banking, but has not been able to keep up with the prevalence of conventional bank market share so that both external and internal marketing strategies are needed with the utilization of marketing intelligence. This study aims to identify the characteristics of BSI customers by analyzing processes and performance, including comparing strengths and weaknesses with conventional banks so as to obtain marketing strategies to increase BSI market share. Methods This research is descriptive with a qualitative approach to the data obtained from interviews, documentation, and analysis of research subjects. Findings: The results show that the characteristics of BSI customers are young urban people with higher education and middle to upper economic levels. In BSI's marketing process and performance, the utilization of marketing intelligence is likened to an intelligence cycle, although it is not optimal because it still depends on data from external research companies. BSI has also not optimally implemented Blue Ocean Strategy that utilizes product uniqueness and tends to conduct Red Ocean Strategy to dominate the conventional bank market in increasing market share. Conclusion: The recommended marketing strategies include utilizing product uniqueness to create new markets, developing user-friendly transaction technology and digital platforms, strengthening positioning and brand awareness through Islamic ecosystem-based marketing, and intensifying digital marketing as a brand presence that increases public trust. Novelty/Originality of this article: The novelty aspect refers to the new or innovative elements in a research study that distinguish it from previous work. It includes unique contributions, new methods, or findings that have not been explored before in the field

Impact of factors influencing capital structure: An analysis of the literature on public companies in emerging markets

Background: Capital structure is an important element in corporate financial management, especially for public companies in emerging markets. This study aims to analyze the factors that influence capital structure with a qualitative approach, using data from the financial statements of companies listed on the Indonesia Stock Exchange. Methods: Through content analysis and synthesis of findings from various sources, this study identifies key themes relating to profitability, firm size, liquidity, and asset structure as determinants in financing decision-making. Findings: The results suggest that firms in emerging markets should consider the balance between debt and equity to maximize value and financial stability. Trade-off and Pecking Order theories become the foundation for understanding how firms can achieve an optimal capital structure. Conclusion: The selection of the proper capital structure affects not only the performance and value of the company but also its competitiveness in a dynamic market. Novelty/Originality of the Article: This study is expected to make a significant contribution to the literature on capital structure and financial management, as well as provide practical recommendations for companies in making better financing decisions

The influence of two-factor theory on employee retention: The mediating role of organizational citizenship behavior and the moderating role of leader-member exchange in business management

Background: Globally, firms face a crucial problem with employee retention since it has a big impact on their sustainability, profitability, and productivity. The goal of this study is to propose management interventions that may be implemented to improve employee retention of medical representatives by assessing the Two-factor variables that affect it using Partial Least Squared Structual Equation Modeling. Methods: As part of the research approach, a thorough analysis of existing literatures and studies on employee retention, including scholarly journals was conducted. In the context of investigated study, the findings indicate that employee retention is significantly and positively influenced by factors such as compensation and benefits and promotion. The mediation effect of Organizational Citizenship Behavior to the relationship of compensation and benefits and employee retention; and promotion and employee retention is found not significant. Findings: The results of the study also showed that Leader-Member Exchange positively and significantly moderates the relationship between coworker relations and employee retention; and working conditions and employee retention. Conclusion: The study concludes that employee retention is a complex problem that needs a comprehensive approach to effectively solve.  Although other Two-factor variables did not demonstrate a strong correlation with employee retention, this does not imply that they are not meaningful. It is possible that in the circumstances of the study under investigation, promotions, pay, and benefits are more strongly associated with employee retention. To learn more about this connection, future research may examine what constitutes high-quality LMX and how organizations might promote a favorable culture between leaders and employees. Novelty/Originality of this Study: This study contributes to understanding the specific factors influencing employee retention in the context of medical representatives, with an emphasis on the moderating role of Leader-Member Exchange and its effect on coworker relations and working conditions

Work life balance and work environment as determinants of employee performance: Empirical insights from a human resource perspective

Background: This study aims to analyze the influence of Work Life Balance (WLB) and Work Environment (WE) on Employee Performance at Perumda Tirta Kanjuruhan. Methods: The method used in this research is quantitative, with data collection through a questionnaire distributed to 115 employees. The obtained data were analyzed using multiple linear regression analysis with SPSS software to measure the influence of each variable on employee performance. Findings: The results show that WLB has a positive and significant effect on Employee Performance, indicating that the better the balance between work and personal life, the higher the employee performance. Additionally, the Work Environment (WE) also proves to have a positive and significant impact on Employee Performance (EP), suggesting that a good atmosphere and working conditions can enhance employee productivity. Conclusion: Overall, this study concludes that both variables play an important role in improving employee performance at Perumda Tirta Kanjuruhan. Therefore, it is recommended that company management pay more attention to WLB aspects and create a conducive work environment to support optimal employee performance. Novelty/Originality of this article: The novelty of this article lies in its focus on the combined impact of WLB and WE on EP within a specific organizational setting, offering practical insights for organizational improvement and human resource management

Customer loyalty in the culinary product market: The role of satisfaction in mediating the relationship between service quality, product value, and pricing

Background: This study aims to analyze the influence of service quality, product quality, price, and customer satisfaction on customer loyalty in the cooking spices industry, with a case study of Lilik Rochim (LLR) Cooking Spices consumers in Sidoarjo. Increasingly tight competition in this industry requires producers to understand the factors that influence customer loyalty in order to maintain market share. Methods: This study uses a quantitative approach with a survey method involving 90 respondents who are LLR Cooking Spices customers. The collected data were analyzed using multiple linear regression to identify the relationship between the independent variables (service quality, product quality, price, and customer satisfaction) with the dependent variable (customer loyalty). Findings: The results of the study indicate that service quality, product quality, and price have a positive and significant influence on customer loyalty. In addition, customer satisfaction acts as a mediator that strengthens the relationship between service quality, product quality, price, and customer loyalty. Thus, improving service quality, providing high product quality, and setting competitive prices can increase customer satisfaction, which ultimately has an impact on increasing customer loyalty. Conclusion: These findings have strategic implications for cooking spices producers in designing effective marketing policies to increase customer loyalty. Novelty/Originality of this article: This study uniquely examines the mediating role of customer satisfaction in linking service quality, product quality, and price to customer loyalty within the context of the Indonesian cooking spices industry

Analysis of factors that influence consumers’ purchase intention of electric cars: Economic and business perspectives in emerging markets

Background: This study aims to determine the factors influencing consumer purchase intention for electric cars in Jabodetabek. Method: This quantitative research analyzes data collected from 150 respondents through surveys. The respondents in this study are individuals with knowledge of electric car products and reside in Jabodetabek. The data in this study were analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) method. Finding: The results of this study indicate that attitude, perceived behavioral control, cognitive status, and monetary incentive policy significantly influence on purchase intention. However, subjective norm and product attributes do not show a significant influence. Conclusion: Additionally, the results of this study indicate that monetary incentive policy has the strongest influence on purchase intention. Novelty/Originality of this article: This study provides a novel insight into consumer purchase intention for electric cars in Jabodetabek by identifying monetary incentive policy as the most influential factor, while challenging the significance of subjective norms and product attributes

Sustainable tourism development strategy: Integration of environmental, social, and economic sustainability in business and economic research

Background: Tourism development in Kabui Bay, Raja Ampat, faces unique challenges in integrating local economic interests with environmental and social sustainability. Methods: This study evaluates the tourism potential in Kabui Bay by focusing on implementing ecotourism principles and local community participation. The study identified key factors that influence sustainable tourism development through a qualitative methodology that included in-depth interviews, field observations, and document analyses. Findigns: The results showed that although Kabui Bay has excellent potential as an ecotourism destination, there is an urgent need for sustainable infrastructure development, capacity building of local communities, and effective marketing strategies to attract tourists. Conclusion: The research recommends closer cooperation between government stakeholders, the private sector, and local communities to ensure that tourism development brings equitable economic benefits while maintaining the cultural values and natural wealth of Kabui Bay. Novelty/Origanality of this article: This study uniquely highlights the integration of ecotourism principles with local community participation in Kabui Bay, emphasizing the need for sustainable infrastructure and strategic collaboration for balanced tourism development

Community development for MSMEs on improving financial inclusion

Background: Positioned as the bedrock of Indonesia's economic resilience, Micro, Small, and Medium Enterprises (MSMEs) stand out as a focal point for the Indonesian government's efforts to fortify the nation's economy. The inexorable march of the Fourth Industrial Revolution requires adaptive measures by MSMEs to ensure their survival. Methods:  The research examines the financial literacy levels within a community development program initiated by a financial institution, with a specific focus on the micro-business segment. Moreover, using SWOT analysis, an assessment of the community development program implemented by one of the financial institutions in Indonesia was conducted through which micro-entrepreneurs have succeeded in improving financial literacy, one of which is by having a bank account. Findings: The empowerment strategy involves imparting financial knowledge and acquainting MSME communities with digital platforms to foster their growth. Financial literacy is very important to accelerate the reach and bring financial facilities closer to the community in the form of additional capital from microcredit. Conclusion: To accelerate this process, community development initiatives and capacity-building programs for Micro and Small enterprise actors become essential, aiming to elevate their proficiency in business management, enhance production competitiveness, streamline small business enterprise management, and fulfill the evolving marketing needs of micro-business actors. Novelty/Originality of the Article: This article emphasizes the importance of financial literacy in facilitating the access to microcredit, helping micro-businesses gain financial knowledge and resources to improve their operations and sustainability

Analisis teori norms life-cycle dalam proses difusi norma bisnis bertanggung jawab di ASEAN

Corporate Social Responsibility (CSR) has emerged as a significant concept in understanding responsible business practices carried out by Multinational Corporations (MNCs). According to the World Business Council on Sustainable Development (WBCSD), CSR is defined as a continuous commitment by businesses to behave ethically, contribute to economic development, improve the quality of life for their employees, and enhance the well-being of the surrounding communities. In the current landscape, many MNCs wield more influence and power than entire nations, even global institutions like the United Nations (UN). Consequently, CSR has become a crucial issue, reflecting the accountability of various MNCs in the eyes of the public. Over time, CSR has been increasingly adopted by business leaders as an integral part of their operations, driven by the realization that businesses must make a positive contribution to solving societal issues. The extensive discussion surrounding CSR has given rise to multiple perspectives, ranging from a managerial perspective within companies to a global norm acknowledged by various international actors. These perspectives began to take shape in the 1970s, fueled by rapid industrialization and the emergence of social and environmental movements, particularly those advocating for workers' rights