Social Science Journal for Advanced Research
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    95 research outputs found

    Impact of Translation in Literature: Bridging Cultures and Expanding Perspectives

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    Translation plays a pivotal role in the global dissemination of literature, facilitating the exchange of ideas and cultural experiences across linguistic boundaries. This research paper aims to explore the profound impact of translation on literature, examining its role in preserving cultural heritage, fostering cross-cultural communication, and expanding readers' perspectives. By analyzing the challenges and opportunities inherent in the translation process, this paper seeks to shed light on the transformative power of translation in shaping the literary landscape

    Empirical Investigation of User Attitudes towards Emerging Technologies in Healthcare: Using the SOHI Model

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    The advancement of technology and the internet have increased social media platforms' popularity in recent years. Intending to extend the social media healthcare information [SOHI] model, this study incorporates attitudes toward social media [ATTSM] to extend the model. The model was tested using SmartPLS in a quantitative study with 310 participants. The results reveal that performance expectancy of social media (PESM) has a positive and significant influence on ATTSM and satisfaction with social media (SATSM), respectively. The findings show that both ATTSM and SATSM are significantly impacted by social influence on social media (SISM). In addition, ATTSM and SATSM significantly affected the behavioural intention of social media (BISM). Furthermore, the outcome indicated that BISM has a major effect on how people use SOHI. By testing SOHI with the integration of ATTSM, it has been proven that attitude plays a critical role in users’ decisions to use social media for healthcare

    Unmasking Innovation: The Transformation of Rajpara Technology in Bengaluru

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    In the world of technology, the IT industry is like the digital heart. It's where smart people create computer programs, websites, and solutions that make our digital world run well. The IT industry is dynamic in nature and facing new problems, but it's also full of new and clever ideas. In the COVID-19 pandemic has grappled the whole world and economies have been hard hit. Indian IT industry is still showing positive signs and has the resilience to overcome this unprecedented tragedy. IT industry has a large talent pool, and the open market, India has a flourishing IT industry, and earned a well-deserved place in the global market. Accounting for 7.5 percent of the GDP in the financial Year 2023. Indian has skilled human resources which makes the country a global IT hub. This hypothetical case study is about Bengaluru based Rajpara Technology known for its advanced tech and innovations. Shri. Dinesh Rajpara, Owner, started with the operations in 2009. Total with 95 employees the company has two branches at Bengaluru & Pune. However, behind its success, there were hidden problems with how the company was run.  The way decisions were made had become too rigid, and the leaders were making choices without considering different opinions. Instead of being open and clear, the company had developed a secretive culture. Rajpara Technology is at a critical point where it needs big changes. To survive, it had to break down the barriers created by its own way of doing things and start being more transparent, accountable, and adaptable

    Exploratory Study of the Coach-Player Relationship and its Links with Sports Performance in Congolese Men's Soccer: A Case Study

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    The subject of this study is the psychosocial coach-player relationship (dyad) in Congolese soccer. The aim is to show how the quest for performance mobilizes different and complementary behaviors in the two players. The aim is to identify the specificity of this functional and reasoned relationship in terms of the link between, on the one hand, action priorities, coaches' attitudes and players' expectations and, on the other, these behaviours and sporting performance. To this end, a qualitative and comprehensive case study was conducted in Brazzaville from May 23 to August 13, 2023. The cases were represented by three soccer teams: Diables-Noirs, AC Léopards and FC Gothia, all affiliated to the Congolese Football Federation. Semi-structured interviews were conducted with coaches (two per team) and players (five per team). Analysis of the verbatims identified three configurations of the coach-player relationship, which appear to be less conducive to optimal sports use in line with them. The quality of this relational process is influenced by a series of individual, group and organizational variables. In sum, the results obtained demonstrate the reliability of the psychosocial approach in understanding the factors around which the coach-player relationship is articulated in team sports in Congo

    Cyber Security and Data Privacy in the Era of E-Governance

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    E-Governance is known as electronic governance which is based on information and communication technologies (ICTs) at various levels of the government and the public sector using Internet and other related electronic device. It is an efforts made by the governments to improve relations with their citizens. However, there are various concerns that are related with it. A cyber security and data privacy are the major challenges in this regards. The Cyber Security is known as the security of information by communicating channels using computing devices. These devices may be computer network, smartphones and other related equipment. The Data privacy is termed as concern of the information privacy of a person shared with others with proper handling of sensitive data. These data can be personal data, confidential data of various sectors, government data, intellectual property data, etc. In order to execute good governance using E-Governance, there is a need for information security best practices. Data should be protected against cyber attracts. National and international framework should be work for concerns related to e-governance. There is a need for implement existing law and seeks to remedy that concern with cyber security. In this paper factors related to cyber security and data privacy for e-Governance have been addressed with administration and enforcement process, legal framework and national and international considerations

    Consumer Perception about Religion in Advertising

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    This paper aims at throwing some light on consumer behaviour and their perception of the use of religion in marketing and advertisement of products. The author has tried to assess the same using real-time raw data collected from primary sources. The paper revolves around four major issues; customer's current attitude towards religious advertisements, consumer expectation in the context of religiosity in advertisements and its relationship with age, consumer's reaction to the use of religiosity in promoting worship material vs other social causes and if considering the use of religiosity as moral by the customers, affects their purchasing behaviour. Various statistical as well as descriptive analysis tools have been used to critically back as well as support the findings. It was found that consumers were against the idea of the use of religion in advertisements, commercially

    Assessment of Prevalence of Malnutrition among Preschool Children (Under 5 years) in Western UP (India)

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    Background: Initial 6 years of child’s life are critical in terms of growth, development and health. Uttar Pradesh is the largest Indian state in term of population size and contributes approx. 16.4% of country’s population. According to NFHS-5 in Uttar Pradesh, 32.1% children are under weight and 17.3% are wasted in U5 category. The present study focused on the prevalence of malnutrition in U5 children Objective: To assess the prevalence of malnutrition among preschool children (U5 years) in western UP.. Materials & Methods: A study was carried out at selected schools of Meerut city (UP). A sample of 268 preschool children (under 5 years) was investigated with prior signed consent from their parents for participating in the study. Results: Out of 268 children, 39.99% were males (24.63% of 3 – 4 years and 14.93% of 4.1 – 5 years) and 60.45% were females (41.04% of 3 – 4 years and 19.4% of 4.1 – 5 years). 65.67% children were recorded normal and the prevalence of grade – I was highest (22.01%), followed by grade – II (9.7%), grade – III (2.61%) and no prevalence of grade – IV. Regarding wasting, most children (82.46%) were well-nourished, 17.54% were suffering from MAM and no prevalence of SAM among investigated children. Conclusions: The status of malnutrition among 3 - 5 years children is a serious health concern, contributing to the whopping crisis of malnutrition in children, especially of grade – I malnutrition and wasting in U5 children, and needs effective strategies to be prevented

    Problems and Prospects of Scheduled Tribe (ST) Women Entrepreneurship in Cachar District

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    When every educational institution realised the importance of entrepreneurship education as a component that brings overall development has become important and necessary not only amongst academia but in many rural areas in North Eastern Region (NER) of India. It plays a pivotal role in empowering women, generating employment, eradicating poverty and exploitation of natural resources for the economic development. Entrepreneurship among the Scheduled Tribes (STs) populations is to be essential for the development and well-being of their families and societies. As most of North Eastern Region (NER) having the habitation of the tribal people since long, the present study examines the problems and prospects in becoming an entrepreneur among tribal women in Cachar district, Assam and also investigate the motivating factors for entrepreneurship among STs women of Cachar district of Assam

    Cyber Security Evolution and Conceptualization

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    Cyber security is concerned with matters of cyber-ethics and cyber-safety. The idea of cyber security should be introduced to and ingrained from a young age. Security countermeasures aid in preserving the confidentiality, availability, and integrity of information systems by preventing or lessening asset losses brought on by cyber security threats. An intrusion detection system (IDS) application analyses what happens during an execution and searches for indications that the computer has been mistreated. Numerous metaphors, including those relating to biological processes, healthcare, markets, three-dimensional space, and the preservation of tangible goods, were taken into account. These in turn sparked the investigation of a wide range of prospective tactics for advancing cyber security in the future. The concepts of "Heterogeneity," "Motivating Secure Behaviour," and "Cyber Wellness" were employed to define these tactics. Cyber security plays an important role in the development of information technology and Internet services. Our attention tends to gravitate toward "Cyber Security" when we hear about "Cyber Crimes." Therefore, how well our system handles "Cyber Crimes" is the first factor we take into account when talking about "National Cyber Security". This newsletter focuses on expanding trends in cyber security in light of the widespread adoption of cutting-edge technologies including mobile computing, cloud computing, e-commerce, and social networking. In the research, it is also covered how challenges are exacerbated by a lack of coordination between security organizations and crucial IT infrastructures

    Effect of Social Media Influencers on Buying Behavior of Consumers and Impact on their Decision

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    Most of the companies nowadays focus on what the customer wants, and overt advertising has given way to more subtle forms. The term "influencer" refers to a broad category of non-decision makers who can sway consumers' opinions. Knowledge, experience, and widespread recognition are just a few of the reasons why they've been so successful and effect consumer purchase behavior. They have a dedicated fan base because of their status as leaders in their field on social media. 80consumers in Haryana will be surveyed by non-probability sampling for this study. Across the board, the examined studies show that social influence is significant when it comes to using social media. Understanding social impact systems, choosing the right metrics, collecting the right data, and testing the effect opportunities in online social media are all crucial for businesses


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