EGYPTIAN REACTIONS TO THE DISCOVERY AND EXCAVATION OF TUTANKHAMUN’S TOMB, 1922-1930: Received: 23rd August 2022; Revised: 03rd October 2022, 19th October 2022, 28th October 2022; Accepted: 16th December 2022

The discovery and excavation of Tutankhamun's tomb by Howard Carter and Lord Carnarvon in 1922-1930 sparked Egyptian interest in Egyptology and archaeology learning, as well as effective participation in excavation missions in Egypt. Egyptians have worked hard to expand their role in Egyptology education and to increase their participation in excavation missions. This article focuses on how Egyptians reacted to the excavation of Tutankhamun's tomb between 1922 and 1930. It traces the impact of such discoveries on Egyptian officials and intellectuals, who worked tirelessly to raise public awareness of archaeological discoveries and encourage Egyptology education for Egyptian students both at home and abroad. A descriptive analytical methodology will be used in this paper. However, there was hardly an Egyptian Contribution to Clearing and conserving the Tutankhamun Collection whose discovery was as a chock motivated the Egyptians to improve their position in the world of Archaeology

EVALUATION OF DIGITAL MARKETING FROM A BIBLIOMETRIC ANALYSIS PERSPECTIVE: Received: 10th September 2022; Revised: 15th November 2022, 23rd December 2022, 28th December 2022; Accepted: 09th January 2023

It has been concluded that a new transformation in marketing is inevitable, especially during the pandemic period, with the complete disappearance of the traditional customer experience. It has been concluded that a new transformation in marketing is inevitable with the complete disappearance of the traditional customer experience during the pandemic period. The result obtained in this process is the trend from Marketing 4.0 to Marketing 5.0 at the point reached in the digitization of marketing activities. In this context, the aim of the research is to determine the change that started with the digitalization phenomenon in the marketing literature, especially in digital marketing. For this purpose, the marketing literature has been examined by bibliometric analysis method by searching the concept of digital marketing in the journals scanned in TR index in Türkiye since 2000. Thus, 164 articles were included in the analysis. In the studies included in the research; The number of authors, the institutions that the authors are affiliated with, the language used in the studies, the number of articles per publication year, the rate of the magazine with the highest number of publications in the field and the concept of digital marketing together or separately in the title were examined. Material scanning technique was used in data collection.  It is thought that the study will contribute to the literature in terms of identifying developments in digital marketing studies and guiding future studies

CRITICAL SUCCESS FACTORS FACILITATING THE PROPAGATION OF DEMONSTRATOR PROJECTS: Received: 05th September 2022; Revised: 20th November 2022, 03rd December 2022; Accepted: 28th December 2022

The idea and practice of Demonstrator Projects have been used increasingly over the last 20 years; however, the process of demonstration and the unique characteristics of these projects do not feature prominently in the literature. This paper aims to define Demonstrator Projects, investigate their nature, and explore what factors exist to support or hinder them to demonstrate and propagate their findings. It enhances this knowledge in two main analytical stages, based on the questionnaire survey of Demonstrator Projects. Firstly, a Principal Component Analysis is performed to identify critical factors that impact the success in demonstrating. Secondly, a cluster analysis is undertaken on the factors to classify Demonstrator Projects and to identify specific factors supporting or hindering their performance. The analysis emphasizes the importance of a clear communication plan that is sufficiently resourced and supported by the top management. The clusters developed generalities of behaviors to argue why some Demonstrator Projects are more successful than others. Implications for policymakers to shape opportunities for future Demonstrator Projects are then discussed in terms of managing the performance of Demonstrator Projects through tailored success evaluation strategies

CREATING SOCIAL VALUE USING THE HIGH-PERFORMANCE ORGANISATION FRAMEWORK: Received: 14th October 2023; Revised: 07th December 2022, 09th December 2022; Accepted: 28th December 2022

The research objective of this research is to theoretically identify the capabilities organizations need to have to create and sustain social value. We focus on multinational enterprises as this type of organization has much influence worldwide and in local communities. We use the High-Performance Organisation (HPO) Framework in our research as it provides the characteristics organizations need to have in order to achieve sustainable excellent results: results that should include the creation of social value. We find that theoretically the majority of the 35 HPO characteristics in the HPO Framework influence one or more of the social value components positively. In the next, empirical, stage of our research, we will investigate whether the positive relationship between HPO and the creation of social value in practice holds true. This will be evaluated in a follow-on pilot study at two multinational enterprises

THE TRANSFORMATION OF RETAIL CREDIT FINANCING IN THE WAKE OF THE CRISES IN HUNGARY: Received: 14th October 2022; Revised: 28th November 2022, 05th December 2022; Accepted: 07th December 2022

The money abundance that preceded the 2008 crisis brought about a number of distortions in the value judgements of economic actors and their attitudes towards money. Unlimited liquidity generated a huge supply of credit, which all economic players exploited beyond their means. The crisis-induced downturn caused huge problems in the repayment of loans. Tens of thousands of families and businesses have faced problems in surviving, caused by increased credit burdens. As a consequence, attitudes towards credit changed significantly after the crisis. For the Hungarian households too, excessive borrowing before the crisis caused huge problems. In Hungary, the problem was not only with the volume of credit, but also with its denomination. The proliferation of foreign currency lending and the exchange rate risk that it entailed was a huge challenge for tens of thousands of families, which they could only overcome with state support. The aim of this study is to examine the borrowing of households in Hungary over a number of years, looking in particular at its composition and the types of credit. In this study, the analysis was based on the household stock data of the Hungarian National Bank. The aim of the work is to show the trends and changes in Hungarian household borrowing in the wake of the crises. The analysis reveals the effects of the crises, which can be reduced by increasing financial awareness. The study provides a good basis for strengthening the financial culture of Hungarian households, which areas limit future irresponsible borrowing and provide a good shield against crises in the financial field

THE INFLUENCES OF BANK-FIRM RELATIONSHIPS IN CREDIT ACCESS OF SMES: Received: 01st August 2022; Revised: 24th November 2022, 13th December 2022; Accepted: 16th December 2022

Since many SMEs (small and medium-sized enterprises) lack internal resources, they usually look for external credits that banks are the main providers of. However, most of those businesses’ main concern is to gain credit access since these businesses are not very efficient when minimizing information asymmetries between them and their lenders. Thus, relationship lending that includes close interactions, long-term relationships, and, close ties between SMEs and banks might reduce information asymmetries and might provide easier credit access conditions for SMEs. In this regard, this research aims to investigate the positive association between the length of the relationship, the closeness of communication, the house bank status, and access to bank credit. In line with this selected purpose, the researcher created an online questionnaire and collected data from 479 SMEs operating in Turkey. To examine the specified relationships, the researcher performed Binary Logistic Regression analyses. The results confirm the positive relationships between the variables of relationship lending and access to finance. Therefore, SMEs focusing on socializing and networking activities with banks might receive advantages to gain easier credit access conditions. The reasons for these results might be related to cultural, and executive-firm-specific characteristics, including the structure of society, the sectoral experiences, and the length of doing business, respectively

UNMANNED AIRCRAFT SYSTEM FOR MEDIA PRODUCTION: AN EXTENSION OF DEFENSE TECHNOLOGY : Received: 7th February 2022; Revised: 8th May 2022, 26th May 2022; Accepted: 27th May 2022

The defense industry has played a major impact in enhancing global economy. S-curve 11th is the target industry which promotes Eastern Economic Corridor (ECC) in Thailand. The state-of-the-art in defense technology is increasing all the time including Unmanned Aircraft System (UAS) which can be used for the media production in defense technology. UAS pilots for media production in defense technology are different from other UAS pilots. They require hard and soft skills such as management, decision, planning and knowledge for controller and cinematography including ability to choose and operate the right equipment for filming aerial movies properly and creative talent to film movies. The UAS knowledge and controller can be learned from a remoted pilot license course but the soft skills can be partly developed from experiences. The purpose of this study is to lay guideline for using the UAS media production in defense technology with the expectation of providing specific views and multiple domains in research area. It is a combination of engineering, science, art and management. The content in this article is based on experiences from UAS operation

LEGAL LANGUAGE IN THE DIGITAL ENVIRONMENT: A REVIEW OF LANGUAGE SIMPLIFICATION PROJECTS: Received: 21st March 2022; Revised: 03rd June 2022, 19th June 2022, 23rd June 2022; Accepted: 24th June 2022

Ordinary subscribers face difficulties in understanding legal language, jargon, legislation and contract terms included in the privacy policies or terms of services used in the digital services, especially in smartphone apps. In particular, software developers are expected to include simpler language to comply with the legal provisions, and the users demand clearer language in the privacy policies or terms of services of the apps to provide informed consent. This paper reviews two projects that aim to simplify legal languages, one for developers and one for users. The primary aim of these projects is to encourage clearer legal language and provide reforms and proposals to improve current practices. It has been revealed that these efforts to simplify legal language are applied to specific categories and narrow fields and do not replace the original legal documents

GENERATION Z PREFERENCE ON LEADERSHIP TRAITS IN INDONESIA & JAPAN: A COMPARATIVE STUDY

Generation Z will crowd the workforce shortly. To prepare for this change, this research aims to identify the Generation’s preference on leadership to enhance effective leadership and maximize their capabilities through motivation, commitment, persistence, productivity, loyalty by meeting this preference. Indonesia and Japan are two very uniquely similar countries in harmony, value, unity, collectiveness, diversity, and high-context communication. Yet, they have distinguished organizational culture and belief. The paper is empirical research done qualitatively through interviews with 16 informants from both countries with their respective languages for those unable to speak English. The conclusion had Leaders in the two countries are preferred to be responsible for the vision they propose, members’ mistakes, the society; solve company’s problems; communicate goals clearly; can say the right thing at the right time; occasionally share knowledge and ideas; listening to members’ ideas; at least slightly more knowledgeable than members; establish target collectively; able to communicate trivial matters besides the formal settings. Furthermore, a correlation between the difference in background and their leadership preference is specified in the paper. The researcher recommends future research to compare between two distinctive countries to conclude deeper about the detailed factors affecting leadership preference in employees

DRIVERS AND CHALLENGES IN MUNICIPAL SDGS FROM COLLABORATIVE GOVERNANCE PERSPECTIVE: Received: 3rd March 2022; Revised: 17th May 2022, 27th May 2022; Accepted: 28th May 2022

Collaborative governance is gaining attention as a model for improving public administration and increasing citizens' trust in government. Over the past two decades, theoretical and empirical studies have considered mechanisms for new forms of governance, and a variety of evidence assures that stakeholders can come together and work cooperatively to solve mutual problems. Existing research indicates that collaborative governance can be a possible alternative to command-and-control or adversarial policymaking and its implementation. In addition, there is interest in research that recognizes the variables that influence collaborative governance outcomes and whether collaboration is successful. These include the initial conditions of a collaborative process and essential elements of collaborative placemaking, such as trust-building and facilitative leadership. This study analyzes the literature on collaborative governance in terms of theoretical and empirical aspects, focusing on municipal SDGs in Japan. The SDGs are aimed at sustainable development in both developed and developing countries, and recently even in Japan, some local governments have been actively working to rethink their existing policies in terms of SDGs. This study examines the drivers, conditions, and challenges of collaborative governance from the perspective of municipal SDGs