International journal of social sciences
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Artificial intelligence for the teaching-learning process of physics
The research examined the application of Artificial Intelligence (AI) in the teaching of physics at the 5 de Mayo Educational Unit in Chone during 2024. The study focused on understanding its benefits and limitations in a context with technological gaps, complex for teachers and students at these levels. Artificial Intelligence, arguably, is a transformative tool that facilitates the understanding of abstract concepts through simulations, personalizes learning, motivates students, and promotes inclusion. However, it also warned of risks such as overdependence, loss of critical thinking, and inequity if not implemented with ethical and pedagogical criteria. Using a mixed methodological approach, 40 students and 5 teachers were surveyed and interviewed. The results indicated that approximately half of the students perceive that AI facilitates understanding and makes the subject more attractive, although another segment showed neutral or negative positions due to a lack of technological familiarity or limited teacher support. Teachers recognized AI's potential to personalize learning and identify difficulties, but they did not report a significant reduction in their workload or fully trust automated assessment
Developing the team of Primary School Principals in Hai Phong City to meet the requirements of the two-level local government model in Vietnam
The development of the team of primary school principals in Hai Phong City is facing new challenges as the two-level local government model is being implemented. This study analyzes the current situation and proposes solutions for developing the team of principals to meet the educational management requirements in the context of administrative reform. The results indicate the need to focus on enhancing leadership and school management capacity, adapting to the new management mechanism, and developing modern management skills. The study proposes a model for developing the team of principals, including solutions for recruitment, training, professional development, and evaluation, aligned with the characteristics of the two-level local government model in Hai Phong
Educational gamification as an alternative for teaching high school students of the Sucre Mieles” Educational Unit
The investigation was related to educational gamification as an alternative for teaching high school students of the “Sucre Mieles” Educational Unit, the connection between Gamification and teaching in students will help to have a better understanding and development of the tool. Its objective was to determine the importance of gamification in the teaching process of Geography to the institution's upper-basic students to improve their learning. The research was applied with a focus on quantitative, the methods used were inductive and deductive. A level of correlational research and the type of experimental research that enhanced the research were determined. Information was collected through a knowledge test on 20 students from the control group and 20 from the experimental group. The results presented show that by using technological resources the interest of students is aroused. At the same time, a positive impact is evident on the learning of this subject, which is always difficult for students to understand and, therefore, to learn. Finally, it is concluded that The Google map application helped the students to observe the knowledge of the geographical elements and the level of learning that the students achieved,,, 
The success of public broadcasters in the digital era: The case of the BBC
This research paper is focused on examining the factors that determine the success of the British Broadcasting Corporation (BBC) in the digital realm. The success of the BBC was determined by the emphasis on universality and the quality of the production of journalism, therefore, by its commitment to mission and values during analog television broadcasting. Based on the above-mentioned, we assume that the BBC follows the same approach in implementing modern digital ways of distributing its content. The study's findings were derived from the description and analysis of strategic documents and the digital representation of the BBC, and it provides insight into the fundamentals of successful digital communication for traditional media, particularly public broadcasting
Students’ attitudes towards the utilization of guidance and counselling services in schools
Guidance and counselling services are a vital component of holistic education, yet their utilization by high school students in Ghana remains low despite moderate awareness. This mixed-methods study investigated students' attitudes and the factors influencing their engagement with these services, drawing on a sample of 362 students and six key informants (head teachers and counselors). The findings reveal a significant gap between students' recognition of a personal need for counselling and their actual willingness to seek it. The results highlight that the decision to utilize services is critically influenced by factors such as counselor ethics, trust, and confidentiality, with a counselor's reputation and a conducive environment being paramount. Peer-driven social stigma also emerged as a powerful deterrent, with students more likely to be discouraged by negative peer opinions than encouraged by positive ones. Conversely, teacher recommendations were found to be a strong enabler. The study concludes that interventions aimed at improving utilization must focus on building a culture of trust and privacy, rather than just increasing awareness. The implications suggest a need for policymakers to invest in professionally trained counselors and for practitioners to prioritize ethical transparency and confidential, welcoming spaces
The influence of brand image on consumer purchasing decisions at Isola Wine Bali
This study aims to analyse the influence of brand image on consumer purchasing decisions on Isola Wine Bali, a local wine product that combines Italian viticultural traditions with the natural wealth of Bali. Data was collected through distributing questionnaires to 100 respondents who are Isola Wine consumers in 2025, and analysed using multiple linear regression through the IBM SPSS version 25 application. The results showed that brand image has a positive and significant influence on consumer purchasing decisions. The higher consumers' positive perception of Isola Wine Bali's brand image, the more likely they are to make a purchase. The findings provide important implications for local product marketing strategies, especially in strengthening brand image to increase purchasing decisions
Social inclusion in the cognitive development of children in the educational unit 24 De Julio Chone-Manabí
Research was conducted on social inclusion in the cognitive development of boys and girls at the 24 de Julio Chone Educational Unit. The objective was to determine the impact of social inclusion on the cognitive development of children at this institution. A mixed approach (qualitative and quantitative) was adopted, including analytical and systemic methods and descriptive methods. The techniques used included an observation sheet for classroom students and an interview with the grade-school teacher. The sample consisted of teachers, administrators, and students, while the sample consisted of 25 students from the school and the grade-school teacher. By observing the unique characteristics of each child and, above all, by paying attention to their abilities, these served as the main support point for developing inclusion strategies. The result was that, with the use of strategies related to Neuropedagogy, through the creation of a drawing by the children, there was a positive impact since they were able to identify and graphically describe the characters in the reading, showing that through these types of strategies related to the plastic arts, the children were able to improve their reading comprehension
The current state of preschool management in accordance with quality accreditation requirements in Ho Chi Minh City, Vietnam
This article examines the current state of preschool management in Ho Chi Minh City according to quality accreditation requirements. Early childhood education is the first level in the national education system and plays a crucial role in the holistic development of children. This study surveys various aspects of preschool management, including organization, management, facilities, teaching staff, and the relationship between schools, families, and communities, in meeting national education quality accreditation standards. The research uses a quantitative approach, with a survey conducted among 550 participants, including educational managers, teachers, staff, and parents. The survey results indicate that preschools have made significant progress in areas such as developing strategic plans, optimizing resources, and improving educational quality. However, challenges remain, including issues of transparency in sharing development plans, limited parental and community involvement, and inconsistencies in implementing the preschool education program across schools
The effect of business risk, profitability, current ratio on firm value: debt policy as a mediating variable: Case study of mining companies listed on the Indonesia Stock Exchange
This study aims to examine the effects of Business Risk, Current Ratio, and Profitability on Firm Value with Debt to Equity Ratio as a mediating variable. Using purposive sampling, 25 mining companies listed on the Indonesia Stock Exchange during 2019-2023 were analyzed, resulting in 125 data points. The results show that CR negatively affects DER, ROA, CR, and DER positively affect FV, and DER has no mediating effect. This study highlights Debt policy, capital structure, and profitability significantly influence firm value, as these factors determine the company's financial stability, operational efficiency, and ability to create shareholder wealth
Cultural journalism and collective identity: A comparative study of traditional culture on television and YouTube media
Cultural content production is not merely a form of entertainment but a symbolic communication practice that shapes collective identity. Drawing on James Carey’s transmission and ritual models of communication, this study examines how cultural journalism operates in preserving traditional culture through two media platforms: RTV’s Dubi children’s program and the Ayodya Pala Foundation’s YouTube channel. Using a qualitative comparative case study with in-depth interviews, participant observation, and semiotic analysis, the research highlights how media create symbolic spaces where children actively engage with traditional dance, folklore, and cultural symbols. The findings reveal that Dubi exemplifies ritual communication by involving child hosts in cultural practices and presenting simple, repetitive narratives tailored for young audiences. In contrast, Ayodya Pala adapts its content to digital formats through shorter videos, interactive features, and symbolic representation to engage younger generations. Both platforms embed values such as cooperation, tolerance, and harmony, reinforcing culture as a lived and shared experience, yet face challenges of funding limitations, commercial pressures, and minority representation. The study concludes that cultural journalism sustains the relevance of traditional culture in the digital era and offers practical insights for media practitioners and policymakers to design inclusive strategies for cultural preservation