Transforming E-Commerce with Pragmatic Advertising Using Machine Learning Techniques

Today e-commerce has had tremendous growth in the past years primarily due to changes in technology and customer’s buying behavior. One of the big shifts in the process has been the use of ML in advertising which has the capability to transform the marketing domain together with consumer interactions. This paper discusses the viability of using machine learning for designing realistic models of advertising to increase effectiveness of target and personalized advertising, as well as conversion rates in e-commerce. Several techniques are explored in the study, such as supervised and unsupervised learning, recommender systems, and content optimization with natural language processing. By using case studies and experimental models, we discuss how and to what extent ML is beneficial in e-commerce advertising transformation. The results presented in this paper indicate that using machine learning in advertising has a potential of dramatically improving the customer experience while simultaneously increasing brand recognition and sales

The Normative Power of Resolutions

This article argues that resolutions are reason-giving: when an agent resolves to φ, she incurs an additional normative reason to φ. I argue that the reasons we incur from making resolutions are importantly similar to the reasons we incur from making promises. My account explains why it can be rational for an agent to act on a past resolution even if temptation causes preference and even judgment shifts at the time of action, and offers a response to a common objection to the normativity of resolutions known as the bootstrapping problem, on which if resolutions were reason-giving they would problematically allow us to bootstrap any action into rationality simply by resolving to perform it

Apneas del sueño y depresión: la posibilidad de un error diagnóstico

El síndrome de apnea obstructiva del sueño y el trastorno depresivo mayor comparten una cantidad significativa de síntomas, de tal forma que es posible plantear la posibilidad que haya personas con diagnóstico de depresión que padecen de un síndrome de apnea obstructiva del sueño no diagnosticado como causa de sus síntomas psiquiátricos. En este manuscrito se presentan argumentos sobre cómo una persona con apneas del sueño satisface criterios diagnósticos de depresión, y que un médico que no las considera como hipótesis puede realizar un diagnóstico erróneo. Dado que el tratamiento para ambas patologías es distinto, se concluye que es importante incorporar en los algoritmos diagnósticos de depresión la búsqueda de apneas del sueño y de estudiar su incidencia en la población con síntomas depresivos

The duty to listen

In philosophical work on the ethics of conversational exchange, much has been written regarding the speaker side—i.e., on the rights and duties we have as speakers. This paper explores the relatively neglected topic of the duties pertaining to the listeners’ side of the exchange. Following W.K. Clifford, we argue that it's fruitful to think of our epistemic resources as common property. Furthermore, listeners have a key role in maintaining and improving these resources, perhaps a more important role than speakers. We develop this idea by drawing from Hugo Mercier and Dan Sperber's “interactionist” picture of reason, which suggests that reasoning is essentially dialogical and relies on the epistemic vigilance of listeners. The paper defends an imperfect, prima facie duty to listen, one that is sufficiently strong to place substantial demands on individuals, but not so overly demanding as to be implausible

Georg Forster and the Politics of Natural History: A Case Study for Students of Kant

Anglophone attention to issues of race and racism, with particular attention to Kant and other members of the German Enlightenment, has long been hampered by a lack of critical editions in English. While this is no longer significantly true for Kant studies, it continues to be the case for many of the most relevant works by Georg Forster and Christoph Meiners. This is a problem for philosophers working exclusively in English, and it is one that is only exacerbated by the field’s general lack of interest in not just the intellectual history of philosophy and its figures, but in analyses published in languages other than English today. Ahistorical, monolinguistic approaches become especially problematic, however, when it comes to the philosophical analysis of race and racism, given the need to approach such topics from multiple angles at once—historical, political, cultural, economic, and legal—a fact that is no less true for scholarship on the figures of the eighteenth century than it is for the study of the present one. My aim in what follows therefore is to fill in a bit of the bigger picture, the specific context within which a writer like Georg Forster and his cohort were working, in order to better frame the kinds of specialised discussions of Kant’s philosophy of race that we find today

Introduction: The experience of noise

In this introduction, we cover some ways in which the topic of noise is discussed today, and then point to some important open questions about noise and its experience. We then provide a synopsis of the papers collected in the volume

Marginalization, Celebrity, and the Pursuit of Fame

Many cultural commentators and philosophers are highly critical of the pursuit of fame. We argue that pursuing fame does not always deserve this negative appraisal, and can in some circumstances be virtuous. We begin our argument by outlining three positive functions that fame can serve, providing role models, spokespersons, and hermeneutic resources. These functions are particularly valuable for those from marginalized groups, providing empowering ways to respond to and subvert social discrimination. marginalized groups, providing empowering ways to respond to and subvert social discrimination. Next, we explain the ways in which certain groups are under-represented in the public eye, resulting in a lack of recognition and respect. We argue that this under-representation ought to be mitigated. The pursuit of fame is valuable insofar as it acts a corrective to the injustice that arises because of the marginalization of certain groups from the public eye and celebrity culture. We then discuss four problems with the idea that the pursuit of fame and celebrity by members of marginalized groups may function to combat social injustice. First, celebrities from marginalized groups who are viewed as role models, spokespersons or hermeneutic resources, are especially likely to find themselves subject to judgmental and moralistic criticism from the public. Second, the pursuit of fame from members of marginalized groups runs significant risks of elite capture. Third, they are also likely to be subjected to demeaning forms of representation. Fourth, and more generally, the role of being famous can be severely psychologically damaging, causing significant personal burdens for those who pursue fame and ultimately achieve celebrity status. Taking these points together shows that while the pursuit of fame may be useful in mitigating certain forms of social injustice, there are also important reasons to worry about how effective a tool it is, and the costs that arise for those who pursue fame and become celebrities. We conclude our argument in by noting how the domain of fame and intersectionality influences the extent to which the pursuit of fame is valuable and burdensome

Grounding Distributive Justice on an Ideal Family: What Familial Norms Entail for Inequalities

An idea salient in the African and East Asian philosophical traditions is that the right sort of socio-political interaction would be similar to the intuitive ways that family members ought to relate to each other. Applying this perspective to economic and ecological inequalities, I articulate some principles implicit in healthy familial relationships, show what they entail for certain aspects of distributive justice at the national level, and contend that the implications are plausible relative to competing theories such as utilitarianism, Rawlsianism, and the Capabilities Approach. Specifically, I maintain that reflection on familial norms suggests that an array of objective goods, particularly ones pertaining to relationality, the development of talents, and life, should be central to what the state distributes, an account that rivals subjective well-being, primary goods, or democratically chosen capabilities. When it comes to how much the state should ideally ensure each citizen has, reflection on familial norms supports a new, balancing approach, according to which all have a comparable share of resources needed for objective goodness, but more go to those with great ability or great disability, an approach that differs, and plausibly so, from maximizing, prioritizing the worst off, equalizing, or providing a sufficient minimum

“Mild Preparations”: Work, practices, and the internal good of recognition

This chapter seeks to articulate the ethically developmental potential of work, both in terms of the intrinsic satisfactions of the very best activities, and because of the recognition structures work can provide. We do so by exploring the goods of work in the context of the discussion concerning technological unemployment. One response to the possibility of technological unemployment is provided by the anti-work perspective, the plausibility of which rests in large part on its capacity to do justice to the impoverished nature of much contemporary work. Drawing on MacIntyre’s concept of practices we argue, however, that the concept of good work is better equipped to sustain the recognition structures that facilitate the achievement of excellence in those practices. Thus, good work can be viewed, somewhat ironically, as being powerfully conducive to our efforts to prepare ourselves for a world in which leisure is more socially central