Business Marketing Strategies In The Digital Era (Literature Analysis)

Digitalization provides convenience and efficiency in human life. It cannot be separated from the fact that the business world is moving from conventional methods to digital. Businesses that have adopted digital in their marketing aspects have made their businesses experience changes or adaptations. The method in this article uses library research, namely a method of collecting data by understanding and studying theories from various literature related to marketing and implementing digital marketing strategies. Based on the description of marketing strategies in the digital era, it can be concluded that it is important for businesses to implement marketing digitalization in their business to increase profits and long-term business sustainability.Digitalisasi memberikan kemudahan dan efisiensi dalam kehidupan manusia. Tak lepas dalam dunia bisnis pun beralih dari cara konvensional menuju digital. Bisnis yang telah mengadopsi digital dalam aspek pemasarannya membuat bisnis mengalami perubahan atau adaptasi. Metode pada artikel ini menggunakan studi pustaka (library research) yaitu metode dengan pengumpulan data dengan cara memahami dan mempelajari teori-teori dari berbagai literatur yang berhubungan dengan pemasaran dan penerapan strategi pemasaran digital. Berdasarkan uraian mengenai strategi pemasaran di era digital dapat disimpulkan bahwa pentingnya bisnis yang menerapkan digitalisasi pemasaran pada bisnisnya untuk meningkatkan keuntungan dan keberlangsungan bisnis jangka panjang

OVERVIEW OF THE USE OF SIMRS AT SALAK REGIONAL HOSPITAL, PAKPAK BHARAT DISTRICT YEAR 2023

Hospital Management Information System (SIMRS) is a solution for hospitals for digital transformation. The general purpose of this study is to Review the Utilization of SIMRS Use in Salak District General Hospital, Pakpak Bharat District, which is still not optimally used. The type of research used is descriptive research with a qualitative approach. The instruments in the study are observation guidelines and interview guidelines. The time of implementation activities carried out by researchers in order to obtain clear and accurate data. The study runs from January to August 2023. This research was conducted at Salak Hospital, Pakpak Bharat District, Jl.Boangmanalu Salak, kec. Salak, Pakpak Bharat district The subject of this study is management in the use of Hospital Management Information System. In the research, the informant sample was all officers in the Hospital Management Information System unit. The utilization of the use of SIMRS is still quite low, due to Human factors who are still not too familiar with the use of SIMRS and often forget to enter patient data into SIMRS due to Network factors that often error, and are still connected to the district government. The SOP factor is also one of the impacts of not running The optimal use of SIMRS is because the SOP for SIMRS is still not available, so it is necessary to revise and socialize it to officers so that officers can understand the standards and flows in utilizing the use of SIMRS at Salak Hospital, Pakpak Bharat District

Faktor-Faktor Penyebab Keterlambatan Waktu Pengembalian Berkas Rekam Medis Rawat Inap Dirumah Sakit Islam Malahayati Medan

Pengembalian rekam medis adalah sistem yang penting di Unit Rekam Medis karena merupakan awal kegiatan sebelum dimulainya pengolahan rekam medis pasien. Ketepatan waktu pengembalian sesuai dengan kebijakan Rumah sakit Islam Malahayati, yaitu 2x24 jam setelah pasien pulang rawat. Dari observasi pada bulan Juni 2022 sering terjadi keterlambatan pengembalian rekam medis rawat inap. Tujuan penelitian ini untuk mengetahui faktor faktor penyebab keterlambatan pengembalian berkas rekam medis rawat inap. Jenis Penelitian ini bersifat penelitian deskriptif dengan metode pengumpulan data wawancara di Rumah Sakit Islam Malahayati. Faktor faktor penyebab keterlambatan pengembalian berkas rekam medis diantaranya kurangnya informasi dan jelas tentang standar waktu pengembalian berkas rekam medis rawat inap, terdapat petugas yang lupa mencatat berks rekam medis yang dipinjam buku ekspedisi. Saran sebaiknya pihak rumah sakit melakukan sosialisasi SOP (Standar Operasional Prosedure) tentang pengembalian berkas rekam medis rawat inap dan melakukan pelatihan tentang rekam medis, pencatatan dan pengembalian berkas rekam medis.The return of medical records is an important system in the Medical Record Unit because it is the beginning of activities before the start of processing patient medical records. The punctuality of the return is accordance with the policy of the Malahayati Islamic Hospital, which is 2x24 hours after the patient is discharged. From observations in June2022, there are often delays in returning inpatient medical records. The purpose of this study was to determine the factors causing the delay in returning inpatient medical record files. This type of research is descriptive research with interview data collection methods at Malahayati Islamic Hospital. Factors causing delays in returning medical record files include lack of information and clarity about the standard time for returning inpatient medical record files, there areofficers who forget to record medical record files borrowed from expedition books. Suggestions should be for the hospital to socialize SOP (Standard Operating Procedure) about returning inpatient medical

HUBUNGAN STATUS GIZI DAN TEKANAN DARAH TERHADAP KADAR HEMOGLOBIN PADA WANITA USIA SUBUR (WUS) DI PONDOK PESANTREN

Hemoglobin (Hb) is a component that plays an important role in the body’s metabolic balance, low Hb called anemia and if it is more than normal it can be called boodhypercoagulation. If not trated immediately the impact will be carried on until the women ismerried, pregnant, and gives birth. The purpose of this study was analyze the relationship between nutritional status and blood pressure to hemoglobin levels of women of childbearing age in Islamic boarding school. This study used a case-control design. The subject of this study age 17-24 years were selected using consecutive sampling. The number of subject was 61 in the case group and 61 in the control group. Data include nutritional status with BMI and MUAC, systolic and diastolic blood pressure. The result of the analysis test showed that there was a significant relationship between nutritional status (BMI) and hemoglobin levels with a p-value 0,025. While nutritional status (MUAC) did nor had a significant relationship with hemoglobin levels, the p-value was 0,328. For systolic and diastolic blood pressure there was also no relationship between the nutritional status of BMI and hemoglobin levels. There was no relationship between blood pressure to hemoglobin levels in women of childbearing ag

KARAKTERISTIK DAN KOMPETENSI PERAWAT KESEHATAN JIWA PUSKESMAS DI KOTA MAKASSAR

Nursing services are a crucial part of health services in order to achieve optimal health status in every individual, family and community. Lack of nurse competence in mental health services will have an impact on the quality of mental health services. This study aims to determine the relationship between the characteristics and competence of nurses in serving patients with mental health disorders at Primary Health Care. The research design used was a cross-sectional study. The subject of this study was the nurse in charge of the mental health program at each Primary Health Care in Makassar City which was carried out from May to October 2022. A total of 24 Primary Health Care in the Makassar City area so that by applying total sampling, the number of participants or research subjects was 24 people. The results showed that 58.3% of them were competent nurses (novice-expert range), and all variables or subject characteristics showed no relationship with the level of competence of nurses in charge of mental health programs at Primary Health Care. Subjects who fall into the category of competent nurses have attended mental health training, seminars, and have more than 5 years of work experience. To increase the validity of the research data, the number of subjects must be increased, including further research on the influence of other characteristic variables on nurse competence, some of which can be cultural background, institution, or even clustering of the area where nurses work.Pelayanan keperawatan merupakan bagian krusial dari pelayanan kesehatan demi tercapainya derajat kesehatan yang optimal pada setiap individu, keluarga dan masyarakat. Kurangnya kompetensi perawat terhadap pelayanan kesehatan jiwa akan berdampak pada kualitas pelayanan kesehatan jiwa. Penelitian ini bertujuan untuk mengetahui hubungan karaktersitik dan kompetensi perawat dalam melayani pasien dengan gangguan kesehatan mental di Puskesmas. Desain penelitian yang digunakan adalah cross-sectional study. subjek penelitian ini adalah perawat penanggung jawab program kesehatan jiwa di masing-masing puskesmas di Kota Makasar yang dilaksanakan sejak Mei sampai Oktober 2022. Sebanyak 24 puskesmas di wilayah Kota Makassar sehinga dengan menerapkan total sampling maka jumlah partisipan atau subjek penelitian sebanyak 24 orang. Hasil penelitian menunjukkan bawah 58,3% diantaranya merupakan perawat yang kompeten (rentang novice-expert), dan semua variabel atau karakteristik responden menunjukkan tidak ada hubungan dengan tingkat kompetensi perawat penanggung jawab program kesehatan jiwa di puskesmas. Subjek yang masuk dalam kategori perawat kompeten telah mengikuti pelatihan kesehatan jiwa, seminar, dan memiliki pengalaman kerja lebih dari 5 tahun. Untuk meningkatkan validitas data hasil penelitian, maka jumlah subjek mesti ditingkat, termasuk penelitian lebih lanjut mengenai pengaruh variabel karakteristik lain terhadap kompetensi perawat, beberapa diantaranya dapat berupa latar belakang budaya, institusi, atau bahkan klasterisasi wilayah tempat perawat bekerja. &nbsp

Evaluasi E-Medrec pada Bagian Analisis Rekam Medis Kuantitatif Rawat Inap di Rumah Sakit TK II Dustira Cimahi

Background: Quantitative analysis at Rumah Sakit TK II Dustira Cimahi is carried out by 2 (two) methods, namely manually using files and electronically through the E-Medrec application, where it is necessary to assess whether these activities have reached the standard and the aim is to find out whether there are obstacles or obstacles in their implementation, so that improvements can be made. Objective: To evaluate the implementation of the use of E-Medrec in the implementation of quantitative analysis of inpatient medical records at Rumah Sakit TK II Dustira Cimahi. Research Methods: The method used in this research is qualitative analysis with a descriptive approach using the TAM (Technology Acceptance Model) research model, researchers examine 3 aspects, namely aspects of usefulness (Perceived Usefulness), aspects of ease of use (Perceived Ease Of Use), and aspects of behavioral interest (Attitude Towards Behavior). Results: The results of data collection collected through questionnaires were processed and then converted into a percentage form to describe the results of the implementation of E-Medrec in the quantitative analysis of inpatient medical records. Conclusion: In the aspect of perceived usefulness, namely the perceived usefulness of E-Medrec, all respondents have good indicators. In the aspect of perceived ease of use, namely the perception of ease, all respondents have adequate indicators. In the aspect of attitude towards behavior, namely attitude / interest in using E-Medrec, all respondents have good indicators. The implementation of E-Medrec that has been running can be used as a consideration in planning the development and implementation of health information systems

DINAMIKA AKULTURASI BUDAYA TIONGHOA KOTA MEDAN: STUDI KASUS PERAYAAN TAHUN BARU IMLEK DI KOTA MEDAN

The acculturation of Chinese culture in Medan, Indonesia has a rich and long history. Medan is one of the cities with a significant Chinese population in Indonesia, and Chinese culture has formed a large part of the city's identity. One clear example of the acculturation of Chinese culture in Medan is the architectural forms of the corners of Medan city which are strongly influenced by Chinese culture. The acculturation of Chinese culture in Medan cannot be separated from the role of the Kingdom of Deli as a worldwide trade hub, so many Chinese traders from mainland China came to Medan in the 19th and early 20th centuries. They brought Chinese culture, including their language, religion, traditions and trading practices to Medan. What's interesting is that many other tribes in Medan visit Chinese temples and places of worship during Chinese New Year celebrations. They participate in religious activities such as collective prayers, ancestor worship, and asking for blessings. It shows respect and a desire to share experiences and traditions with the Chinese community, it shows their appreciation for Chinese culture and their enthusiasm in celebrating the celebration in an inclusive way.The acculturation of Chinese culture in Medan, Indonesia has a rich and long history. Medan is one of the cities with a significant Chinese population in Indonesia, and Chinese culture has formed a large part of the city's identity. One clear example of the acculturation of Chinese culture in Medan is the architectural forms of the corners of Medan city which are strongly influenced by Chinese culture. The acculturation of Chinese culture in Medan cannot be separated from the role of the Kingdom of Deli as a worldwide trade hub, so many Chinese traders from mainland China came to Medan in the 19th and early 20th centuries. They brought Chinese culture, including their language, religion, traditions and trading practices to Medan. What's interesting is that many other tribes in Medan visit Chinese temples and places of worship during Chinese New Year celebrations. They participate in religious activities such as collective prayers, ancestor worship, and asking for blessings. It shows respect and a desire to share experiences and traditions with the Chinese community, it shows their appreciation for Chinese culture and their enthusiasm in celebrating the celebration in an inclusive way

RANCANGAN KARTU INDEKS UTAMA PASIEN (KIUP) DI UPT PUSKESMAS SEI AGUL

KIUP bermanfaat untuk mencari nomor rekam medis apabila pasien tidak membawa KIB, memudahkan pencarian nomor rekam medis untuk keperluan retensi DRM, dan sebagai alat bantu penyusutan laporan kunjungan pasien. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Puskemas Sei Agul yang bertujuan memberikan penyuluhan tentang penggunaan KIUP untuk memudahkan petugas pendaftaran yang sulit untuk mencari rekam medis pasien jika pasien tidak membawa kartu berobat di puskesmas. Metode yang digunakan dalam kegiatan ini adalah dengan memberikan penyuluhan secara langsung, demonstrasi dan pendampingan dalam pengimplemantasian KIUP di bagian pendaftaran rekam medis. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah bertambahnya pengetahuan dan keterampilan petugas penyimpanan dalam menggunakan KIUP untuk memudahkan pencarian rekam medis pada saat pasien datang berobat dan membantu keperluan penyusutan dan retensi. Kegiatan ini dilaksanakan dengan baik berkat dukungan dan kerja sama dari semua pihak baik tim pelaksana, mahasiswa, petugas dan Kepala Puskesmas Sei Agul serta Dinas Kesehatan Kota Medan

KEBIASAAN MAKAN SUKU ALUNE DENGAN HIPERURISEMIA

Maluku Province has the highest incidence of hyperuricemia in Indonesia. The people of Maluku, including the Alune Tribe in Elpaputih Village, Seram Regency, have eating habits related to the local culture and traditions. Eating habits in hyperuricemia patients can trigger an increase or decrease in uric acid levels. The research aims to explore the eating habits of hyperuricemia patientsin the Alune tribe. The research method is descriptive qualitative. This research explores the eating habits among ten housewives. Criteria for participants are people with hyperuricemia in the family based on community health center data. Source triangulation used through community health center data on hyperuricemia, in-depth interviews, observation and thematic analysis. The results showed the concept of food, coconut milk as a favorite food and food setup for families with hyperuricemia. The food concept of the Alune Tribe is hereditary, putus asa, kumpul basudara, and bayah seram. Hereditary means the types of food are passed down from ancestors. Next, putus asa is introducing local foods such as papeda/sago porridge to children. Kumpul basudara is a symbol of brotherhood. Bayah seram concept is a particular tradition of the Alune people to prevent danger. Women have a position and role in food production with family food recipes from generation to generation, especially foods containing coconut milk. Women use food sources around the house and process them using firewood and a stove. Prevention of hyperuricemia through reducing food portions and food substitution. Tribal eating habits depend on cultural characteristics and geographic location.Provinsi Maluku memiliki kejadian hiperurisemia tertinggi di Indonesia. Masyarakat Maluku, termasuk Suku Alune di Desa Elpaputih, Kabupaten Seram, memiliki kebiasaan makan yang erat dengan budaya dan tradisi lokal. Padahal kebiasaan makan pada penderita hiperurisemia dapat memicu peningkatan atau penurunan kadar asam urat dalam tubuh. Penelitian bertujuan untuk mengeksplorasi kebiasaan makan pada penderita hiperurisemia suku Alune. Metode penelitian dengan kualitatif deskriptif. Penelitian ini menggali kebiasaanmakan masyarakat Suku Alune pada 10 ibu rumah tanggadi Desa Elpaputih, Kabupaten Seram Barat, Maluku, Indonesia. Kriteria partisipan adalah memiliki hiperurisemia di dalam keluarga berdasarkan data Puskesmas. Keabsahan data menggunakan triangulasi sumbermelalui data puskesmas tentang hiperuresemia, wawancara mendalam, observasi partisipatif dan dianalisa tematik. Hasil penelitian menunjukkan tiga tema yakni konsep makanan, santan sebagai makanan favorit dan pengaturan makan bagi keluarga dengan penderita hiperuresemia. Konsep makanan Suku Alune adalahturun-temurun, putus pusa, kumpul basudara, adat, serta bayah seram. Pertama, jenis makanan diturunkan dari orang tua dan lelehur. Kedua, konsep putus asa dengan membiasakan makanan lokal pada anak-anak dalam keluarga seperti papeda/ bubur sagu. Ketiga, kumpul basudara sebagai lambang persaudaraan. Keempat, bahaya seram sebagi tradisi khusus masyarakat Alune untuk mencegah bahaya. Perempuan memiliki posisi dan peran dalam produksi makanan dengan resep makanan keluarga dari generasi ke generasi, terutama makanan bersantan. Perempuan menggunakan sumber bahan makanan yang ada disekitar rumah dan mengolahnya dengan menggunakan kayu api dan tungku. Pencegahan hiperuresemia melalui pengurangan porsi makanan dan subtitusi makanan. Kebiasaan makan kesukuan bergantung pada karakteristik budaya dan letak geografis

STRATEGI PENGEMBANGAN OBJEK WISATA GAYO CAMPING GROUND DI TAKENGON ACEH

Penelitian ini bertujuan untuk mengetahui: 1) bagaimana strategi pengembangan potensi wisata Gayo Camping Ground di Takengon, 2) Agar memberikan sumbang saran kepada pengelola objek wisata Gayo Camping Ground di Takengon. Penelitian ini mengunakan jenis penelitian kualitatif, dan teknik analisis data deskriptif , dimana akan membahas potensi apa yang dimiliki dan bagaimana cara mengembangkannya. Hasil penelitian menunjukkan hasil sebagai berikut, terdapat potensi untuk dikembangkan menjadi objek wisata alam. Potensinya adalah: 1) Strategi Promosi sebagaipengembangan dari Objek Wisata Gayo Camping Ground saat ini sudah cukup baik, sebagai contoh Dinas Pariwisata sudah melakukan promosi dengan menyediakan sebuah flyer dan sebuah video promosi kemudian diuggah ke dalam sosial media yang dikelola langsung oleh pengelola GayoCamping Ground sendiri. Untuk media sosialnya sudah tersedia di Instagram, Facebook, Youtube sehingga memudahkan wisatawan untuk mencari informasi tentang objek wisata ini. 2) Dari hasil penelitian ini hal yang harus dikembangkan di Objek wisata Gayo Camping Ground ini tidak banyakkarena semua fasilitas yang telah disediakan di lokasi wisata ini sudah memenuhi standart sebuah wisata