Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studie

Information Trustworthiness and Information Adoption in Social Media Marketing: Contextualization of Ewom and Its Implications For Marketers

Social media platforms have exposed consumers to a large amount of either accurate information or misleading information. The quick spread of information through electronic word-of-mouth on social media networks has made it difficult for consumers to distinguish between marketer-generated content and user-generated content. This study aims to identify the factors that influence consumers when making purchasing decisions and to establish a comprehensive framework for consumers in the digital marketing. The study aimed to investigate how technology acceptance, electronic word-of-mouth (eWOM), and perceived risk affect information adoption by users in social media marketing. The study collected data from 213 social media users in Semarang via an online survey and used partial least squares structural equation modeling (PLS-SEM). The findings showed that information trustworthiness and information adoption were intermediaries between information quality, usefulness, perceived risk, argument quality, and information adoption. The study suggests that the quality and usefulness of the information are significant factors that affect the adoption of information. For social media marketers, providing high-quality and balancing useful information can increase consumer chances of adoption, thereby leading to purchase intention. The findings highlight for the marketers to ensure that the information provided is of high quality and relevant to the target audience. Keywords: digital marketing, social media, information adoption, electronic word-of- mouth, trus

PERAN COMMON DYADIC COPING SEBAGAI MEDIATOR DALAM HUBUNGAN ANTARA PERSEPSI KESETARAAN PERAN DAN KEPUASAN PERNIKAHAN PADA 5 TAHUN PERTAMA PERNIKAHAN

Kepuasan pernikahan merupakan faktor penting yang dapat membuat hubungan pernikahan lebih stabil dan salah satu faktor yang dapat memengaruhinya adalah persepsi tentang kesetaraan peran dalam pembagian urusan rumah tangga. Penelitian ini bertujuan untuk melihat hubungan antara persepsi kesetaraan peran dengan kepuasan pernikahan serta menguji efek mediasi common dyadic coping dalam model hubungan tersebut. Pendekatan kuantitatif dengan desain cross-sectional study dipilih dalam penelitian ini. Sebanyak 1180 individu yang berada dalam rentang usia 5 tahun pertama pernikahan berpartisipasi dalam penelitian ini yang direkrut melalui penyebaran kuesioner secara daring. Hasil analisis PROCESS v4.0 Hayes menunjukkan bahwa persepsi kesetaraan peran secara signifikan dapat memprediksi kepuasan pernikahan, serta common dyadic coping secara signifikan menjadi mediator dalam model hubungan tersebut (direct effect, c’ = 5,096, 95% CI [4,375; 5,818]; indirect effect, a*b = 2,878, 95% CI [2,3131; 3,4782]). Dengan demikian, persepsi keadilan dalam pembagian urusan rumah tangga memprediksi upaya penanganan masalah bersama yang setara oleh pasangan, yang kemudian memprediksi kepuasan pernikahan

PERTUKARAN BARANG-JASA, KUALITAS HUBUNGAN KELUARGA, DAN KUALITAS HIDUP KELUARGA SANDWICH

Keluarga yang hidup dengan tiga generasi (keluarga sandwich) menunjukkan adanya pertukaran bantuan berupa barang dan jasa antargenerasi yang mempererat hubungan keluarga sehingga dapat memengaruhi kualitas hidup keluarga. Penelitian ini bertujuan untuk menganalisis pengaruh pertukaran barang-jasa dan kualitas hubungan keluarga terhadap kualitas hidup keluarga sandwich. Desain penelitian cross-sectional study. Lokasi penelitian di Kota Bogor yang dipilih secara purposive. Penelitian dilakukan pada tipe keluarga sandwich yaitu keluarga dengan tiga generasi yang terdiri atas suami-istri (G2), anak (G3), dan lansia (G1). Keluarga dalam penelitian merupakan keluarga dengan sosial ekonomi menengah ke bawah. Responden adalah istri (G2) yang menjawab pertanyaan terkait kondisi G1, G2, dan G3. Jumlah contoh adalah 140 keluarga yang dipilih secara purposive. Pengumpulan data menggunakan kuesioner. Analisis data penelitian menggunakan Structural Equation Modelling (SEM)-PLS. Hasil menunjukkan bahwa pertukaran barang-jasa, kualitas hubungan keluarga, dan kualitas hidup keluarga sandwich termasuk dalam kategori sedang. Hasil analisis SEM-PLS menunjukkan bahwa kualitas hidup keluarga sandwich dipengaruhi langsung oleh pertukaran barang-jasa dan kualitas hubungan keluarga. Keluarga dapat memastikan proses interaksi yang baik di dalam keluarga untuk menunjang pertukaran barang-jasa dalam mewujudkan kualitas hidup keluarga

ONLINE GAMING BAHAVIOR AMONG JUNIOR HIGH SCHOOL STUDENTS: THE ROLE OF PARENTAL CONTROL, FEAR OF MISSING OUT (FOMO), AND SELF-CONTROL

This fast-paced digitalization era has made online gaming as one of internet content that often accessed by adolescent. This study aims to analyze the influence of parental control, FOMO, and self-control towards adolescents’ online gaming behavior. For about 200 of 7th grade students from one of selected junior high school in Banyumas Regency were participated in this study. The location and sample of this study were chosen using purposive sampling technique by criteria students aged 12-14years and come from intact family. Data were collected by self-report through filling out a questionnaire. Majority of adolescents had parental control practice and self-control in moderate level, while FOMO and  online gaming behavior were categorized in low level. Boys and girls were reported to have significant difference of self-control and online gaming behavior. Boys were discovered to have a higher level of self-control and online gaming behavior than girls. It also discovered that parental control and FOMO significantly influence the level of self-control. This self-control finally influences the level of adolescent’s online gaming behavior. Parents should understand how important their role is to prevent online gaming addiction among adolescents

Pemanfaatan Analisis Komponen Utama dalam Mendeskripsikan Ciri Morfoagronomi Padi yang Berkorelasi dengan Yield: The Utilization of Principle Component Analysis to Describe Yield-related Morpho-agronomic Characters in Rice

Rice is an important food crop with a crucial role in global food security. Study on correlation between  morphoagronomic traits and yield is an important step in the development of superior rice varieties. Research data were collected from 20 rice varieties grown in the experimental field. A total of 10 morphoagronomic trait variables were measured, including plant height, number of productive tillers, flowering age, dry weight of biomass, hollow grain, 1,000-grain weight, grain weight, panicle number, panicle length, and harvest index. Data were analyzed using variance, correlation, and principal component analyses. The results of PCA showed that 3 principal components (PC) explained 80.88% of the data variation. PC1 was associated with plant height, flowering age, biomass dry weight, empty grain, panicle length, grain weight per clump. PC2 was associated with 1,000-grain weight and harvest index, while PC3 was associated with number of productive tillers and number of panicles. Correlation analysis showed that 1,000-grain weight was positively correlated with harvest index, while biomass dry weight was negatively correlated. These results suggest that all observed morphoagronomic traits except biomass dry weight have an important role in increasing rice yield. Furthermore, the results of this study provide basic informations for the development of high-yielding rice varieties

Forecasting Tingkat Kesehatan dan Ketahanan Perbankan di Indonesia

The number of commercial banks in Indonesia after the 2008 global crisis declined. The decrease in this number was caused by mergers, consolidations, acquisitions, integrations and conversions in the context of forming a resilient national banking industry structure. To ensure a stable banking sector, these banks must be evaluated through a Risk-based Bank Rating. When the 2008 global crisis economic shock and the COVID-19 pandemic occurred, the banking intermediary function was disrupted. In these conditions, the financial performance of banks also experienced a decline. This study aimed to assess the bank rating and resilience of banks in 2008-2020, forecast the bank rating and resilience of banks in Indonesia in 2021-2030 and analyze the effect of bank rating on bank resilience. This study used secondary data, that is a annual financial reports published by the Financial Services Authority. The data was analysed by ARIMA and panel data regression. The results showed that the bank rating and resilience of commercial banks declined during the economic shocks of the 2008 global crisis and the 2020 Covid pandemic. It is predicted that the resilience of commercial banks will increase in 2021-2030. Earnings as measured by ROA had a positive effect on bank resilience. Credit risk (NPL) had a negative effect on resilience, while liquidity risk (LDR) showed a positive effect on the resilience of commercial banks in Indonesia. GCG and Capital had no effect on bank resilienc

Tingkat Kepuasan Konsumen Terhadap Coffee Shop Di Bandar Lampung

Indonesia merupakan salah satu produsen kopi terbesar didunia. Salah satunya Provinsi Lampung yang terkenal dengan produksi kopinya, Provinsi Lampung mampu menghasilkan 294.440 ribu ton kopi. Produksi kopi yang melimpah ini diikuti dengan semakin meningkatnya minat masyarakat untuk menikmati kopi. Perubahan gaya hidup masyarakat perkotaan yang cenderung mengikuti zaman atau tren. Tujuan dari penelitian ini adalah untuk (1) menganalisis karakteristik konsumen coffee shop di Bandar Lampung, (2) menganalisis Tingkat Kepuasan Konsumen Terhadap Atribut produk coffee shop di Bandar Lampung (3) Menganalisis Tingkat Kepentingan Coffee Shop di Bandar Lampung. Tekhnik pengambilan sampel dengan metode penarikan sample yang dipilih yaitu Purpossive Sampling, yaitu sampel yang dipilih untuk penelitian ini, ada tiga usaha Coffee Shop di Kota Bandar Lampung. Hasil dari penelitian ini Hasil analisis karakteristik responden Coffee Shop Bandar Lampung didapatkan bahwa konsumen yang paling banyak berkunjung yaitu responden yang berdomisili di Bandar Lampung, berjenis kelamin laki-laki, dengan rata-rata umur 17-25 tahun. Kebanyakan responden memiliki status pendidikan dan pekerjaan sebagai mahasiswa dengan pendapatan rata-rata per bulan yaitu Rp1.000.000-Rp3.000.000. Berdasarkan hasil analisis CSI menunjukkan nilai tingkat kepuasan konsumen di Coffee Shop adalah sebesar 89,32% masuk kedalam kategori sangat puas. Berdasarkan hasil analisis Importance Perfomnace Analysis (IPA) atribut yang harus di perbaiki yaitu atribut pada kuadran I (harga, aroma, desain) dikarenakan konsumen merasa penting akan tetapi tidak mendapatkan sesuai yang diinginkan. Atribut yang harus dipertahankan, yaitu atribut pada kuadran II (harga, rasa, kemasan dan suasana) agar konsumen tidak berpindah Coffe atau perusahaanIndonesia merupakan salah satu produsen kopi terbesar didunia. Salah satunya Provinsi Lampung yang terkenal dengan produksi kopinya, Provinsi Lampung mampu menghasilkan 294.440 ribu ton kopi. Produksi kopi yang melimpah ini diikuti dengan semakin meningkatnya minat masyarakat untuk menikmati kopi. Perubahan gaya hidup masyarakat perkotaan yang cenderung mengikuti zaman atau tren. Tujuan dari penelitian ini adalah untuk (1) menganalisis karakteristik konsumen coffee shop di Bandar Lampung, (2) menganalisis Tingkat Kepuasan Konsumen Terhadap Atribut produk coffee shop di Bandar Lampung (3) Menganalisis Tingkat Kepentingan Coffee Shop di Bandar Lampung. Tekhnik pengambilan sampel dengan metode penarikan sample yang dipilih yaitu Purpossive Sampling, yaitu sampel yang dipilih untuk penelitian ini, ada tiga usaha Coffee Shop di Kota Bandar Lampung. Hasil dari penelitian ini Hasil analisis karakteristik responden Coffee Shop Bandar Lampung didapatkan bahwa konsumen yang paling banyak berkunjung yaitu responden yang berdomisili di Bandar Lampung, berjenis kelamin laki-laki, dengan rata-rata umur 17-25 tahun. Kebanyakan responden memiliki status pendidikan dan pekerjaan sebagai mahasiswa dengan pendapatan rata-rata per bulan yaitu Rp1.000.000-Rp3.000.000. Berdasarkan hasil analisis CSI menunjukkan nilai tingkat kepuasan konsumen di Coffee Shop adalah sebesar 89,32% masuk kedalam kategori sangat puas. Berdasarkan hasil analisis Importance Perfomnace Analysis (IPA) atribut yang harus di perbaiki yaitu atribut pada kuadran I (harga, aroma, desain) dikarenakan konsumen merasa penting akan tetapi tidak mendapatkan sesuai yang diinginkan. Atribut yang harus dipertahankan, yaitu atribut pada kuadran II (harga, rasa, kemasan dan suasana) agar konsumen tidak berpindah Coffe atau perusahaa

CONSUMER EDUCATION, FAMILY AND REFERENCE GROUP INFLUENCE IN ASO EBI SELECTION IN SOUTHWEST NIGERIA

In Nigeria, the selection of aso ebi, a traditional attire worn for special occasions, is influenced by various social and familial factors. This study examined the relationship between family influence, reference group influence, and consumer education in the selection of aso ebi in Southwest Nigeria. Two research questions were posed, and two hypotheses were tested at a 0.05 level of significance. A correlational design was employed to collect data from 1200 adult individuals (aged 18 years and above) in the Southwestern geopolitical zone of Nigeria, covering Ekiti, Lagos, Ogun, Ondo, Osun, and Oyo states. A validated, reliable, self-structured questionnaire titled "Consumer Education and Behaviour in the Choice of Aso Ebi Questionnaire (CEBCAQ)" was used for data collection. Data analysis was conducted using Pearson’s r and Fisher's Z statistics. Findings revealed a positive but low correlation between consumer education and both family (r = 0.10) and reference group purchasing behaviour (r = 0.14) in aso ebi selection. The relationship between consumer education and consumer behaviour was significantly stronger among male adults than female adults (rmales = 0.62, rfemales = 0.49, Zcal > Ztab); and significantly stronger among older adults than younger adults (rold =0.59, ryoung = 0.48, Zcal > Ztab). The study concludes that the complex interplay of social pressure, family dynamics, reference groups, and economic factors influencing aso ebi choices aligns with consumer behaviour surrounding clothing articles globally. Future research could explore how consumer education programs may be tailored to target families and address social influences in aso ebi selection

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