Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention

ASMR is a sensory response characterized by physical tingles in the head and spine that can be induced by everyday life cues like watching or hearing someone's hair being brushed. As numerous videos are now deliberately designed to evoke ASMR, brands have also shown interest to include ASMR cues in their advertisements. This paper presents three studies scrutinizing ASMR experiences, both in a non-advertising and advertising context. First, a web-scraping study suggests that ASMR is typically associated with feelings of relaxation. Furthermore, two experiments show the positive influence of embedding ASMR cues in advertisements on consumers' purchase intentions. A serial mediation analysis demonstrates that this positive effect can be explained by increased feelings of relaxation, which enable a better flow-like experience. Finally, theoretical and managerial implications are discussed.ASMR is a sensory response characterized by physical tingles in the head and spine that can be induced by everyday life cues like watching or hearing someone's hair being brushed. As numerous videos are now deliberately designed to evoke ASMR, brands have also shown interest to include ASMR cues in their advertisements. This paper presents three studies scrutinizing ASMR experiences, both in a non-advertising and advertising context. First, a web-scraping study suggests that ASMR is typically associated with feelings of relaxation. Furthermore, two experiments show the positive influence of embedding ASMR cues in advertisements on consumers' purchase intentions. A serial mediation analysis demonstrates that this positive effect can be explained by increased feelings of relaxation, which enable a better flow-like experience. Finally, theoretical and managerial implications are discussed.A

The intersubjectification of vision as interactional thought : vision imperatives in Ancient Greek diachrony

B

De l'abbatiat laïque à l'avouerie : le cas des monastères de femmes en Lotharingie (IXe-début Xie siècle)

B

Tit for tat? EU risk-sharing and experienced reciprocity

As with previous crises, EU-wide risk-sharing has also been demanded during the Covid-19 pandemic. Yet, this crisis did not unfold in a political vacuum. Instead, public backing for EU-wide risk-sharing might have been informed by past crises experiences. Building on the idea of experienced reciprocal risk-sharing, we assume that the willingness to share risks is greater when a crisis-ridden country has also shown solidarity before, whereas readiness to cooperate may be mitigated by non-solidarity-oriented behaviour in the past. We test this assumption based on a survey experiment carried out in eleven EU countries in 2020. Our findings suggest that, when people are given information about whether another country has acted in solidarity in the past, this influences their willingness to support risk-sharing in the present. However, we also find evidence that respondents' preferences outside the experimental setting do not always match their country's recent history of reciprocal risk-sharing.As with previous crises, EU-wide risk-sharing has also been demanded during the Covid-19 pandemic. Yet, this crisis did not unfold in a political vacuum. Instead, public backing for EU-wide risk-sharing might have been informed by past crises experiences. Building on the idea of experienced reciprocal risk-sharing, we assume that the willingness to share risks is greater when a crisis-ridden country has also shown solidarity before, whereas readiness to cooperate may be mitigated by non-solidarity-oriented behaviour in the past. We test this assumption based on a survey experiment carried out in eleven EU countries in 2020. Our findings suggest that, when people are given information about whether another country has acted in solidarity in the past, this influences their willingness to support risk-sharing in the present. However, we also find evidence that respondents' preferences outside the experimental setting do not always match their country's recent history of reciprocal risk-sharing.A

Dative : loss in later Greek

B

United Nations Centre on Transnational Corporations (UNCTC)

B

Actionality

B

Multi-agent voltage balancing in modular motor drives with series-connected power electronic converters

Modular motor drives can be considered as multi-agent systems, in which the agents can work together to reach a common goal. One agent in such a modular motor drive consists of only a subset of the machine phases and power electronic converter modules, and is equipped with a dedicated controller. When the dc-links of the different agents are connected in series to a single voltage source, giving rise to a so-called stacked polyphase bridges converter, the power electronic converter components can have low voltage ratings. However, a voltage balancing controller must ensure that the total dc-link voltage is distributed evenly among the agents when working in motoring mode. The goal of this research is to propose a multi-agent voltage balancing algorithm based on dynamic average consensus, which depends solely on local computations, local measurements, and neighbour-to-neighbour communication. The scalability and reliability of the modular hardware are hence extended towards the control. Simulations and experimental results on a 4 kW modular axial-flux PMSM demonstrate the feasibility of the concept.Modular motor drives can be considered as multi-agent systems, in which the agents can work together to reach a common goal. One agent in such a modular motor drive consists of only a subset of the machine phases and power electronic converter modules, and is equipped with a dedicated controller. When the dc-links of the different agents are connected in series to a single voltage source, giving rise to a so-called stacked polyphase bridges converter, the power electronic converter components can have low voltage ratings. However, a voltage balancing controller must ensure that the total dc-link voltage is distributed evenly among the agents when working in motoring mode. The goal of this research is to propose a multi-agent voltage balancing algorithm based on dynamic average consensus, which depends solely on local computations, local measurements, and neighbour-to-neighbour communication. The scalability and reliability of the modular hardware are hence extended towards the control. Simulations and experimental results on a 4 kW modular axial-flux PMSM demonstrate the feasibility of the concept.A

Effect of a group-based narrative language training in typically developing Turkish-Dutch children

Introduction: Due to the heterogeneity in language trajectories and differences in language exposure, a lot of bilingual children could use extra support for the acquisition of the school language to reduce the risk of language problems and learning difficulties. Enhancing bilingual children's narrative abilities in the school language could be an efficient approach to ameliorate the general school language abilities as well. Therefore, this study aimed to investigate whether a narrative intervention could improve both general and narrative school language abilities of typically developing bilingual (Turkish-Dutch) children. Methods: Nineteen Turkish-Dutch bilingual children (6 - 9.9 years) were enrolled in this single-arm early efficacy study. The intervention procedure was administered in the school language (Dutch) and based on a test-teach-retest principle with two baseline measurements. At baseline 1, the expressive, receptive and narrative language abilities were determined. The second baseline measurement consisted of a second measurement of the narrative abilities. Subsequently, a weekly one-hour group-based intervention was implemented during 10 sessions. After the intervention phase, the expressive, receptive and narrative language abilities were tested again.Results: After the intervention, the children produced significantly more story structure elements compared to both baseline measurements. No significant differences were found for microstructure narrative measures. The participants had significantly higher scores on the expressive and receptive language measurements post intervention. Discussion/Conclusion: These findings suggest that the intervention could be an efficient approach to stimulate the second language development of bilingual children.Introduction: Due to the heterogeneity in language trajectories and differences in language exposure, a lot of bilingual children could use extra support for the acquisition of the school language to reduce the risk of language problems and learning difficulties. Enhancing bilingual children's narrative abilities in the school language could be an efficient approach to ameliorate the general school language abilities as well. Therefore, this study aimed to investigate whether a narrative intervention could improve both general and narrative school language abilities of typically developing bilingual (Turkish-Dutch) children. Methods: Nineteen Turkish-Dutch bilingual children (6 - 9.9 years) were enrolled in this single-arm early efficacy study. The intervention procedure was administered in the school language (Dutch) and based on a test-teach-retest principle with two baseline measurements. At baseline 1, the expressive, receptive and narrative language abilities were determined. The second baseline measurement consisted of a second measurement of the narrative abilities. Subsequently, a weekly one-hour group-based intervention was implemented during 10 sessions. After the intervention phase, the expressive, receptive and narrative language abilities were tested again.Results: After the intervention, the children produced significantly more story structure elements compared to both baseline measurements. No significant differences were found for microstructure narrative measures. The participants had significantly higher scores on the expressive and receptive language measurements post intervention. Discussion/Conclusion: These findings suggest that the intervention could be an efficient approach to stimulate the second language development of bilingual children.A