Branding Chinese Products: Between Nationalism and Transnationalism

This paper examines how Chinese advertisers include concepts of both nationalism and transnationalism in recent Chinese advertisements. I situate my research in the context of China’s search for modernity, and its historical and contemporary relations with the West. I argue that the marketing of nationalism and transnationalism represents contradictory concepts of China as a nation and a state. It also symbolizes China’s deep anxiety and ambivalence toward its own tradition and global capitalism. On one hand, Chinese advertisers sell nationalism by celebrating Chinese history, contemporary events, and Chinese lineage. On the other hand, Chinese advertisers use Western symbols and values to elevate the status of advertised products. Chinese advertisers also sell a hybrid form of nationalism and transnationalism in an attempt to reconcile ‘Chineseness’ with global capitalism. To some extent, nationalism and transnationalism emerge as competing sites for ideas about China as a nation and a state in a globalized world characterized by unequal power relations between China and the West

Analysis of the Recent Made-in-China Campaign

China has recently launched its first global advertising campaign about products made in China. A 30-second television commercial, sponsored by the Ministry of Commerce of China and four Chinese trade associations, has been running on CNN, the Headline News and International Asia TV channels in the United States since November 23, 2009. Costing tens of millions of Yuan, the commercial was scheduled to run for six weeks. The commercial also started to run in some parts of Asia starting in December 2009

Geostatistical shale models for a deltaic reservoir analog: from 3D GPR data to 3D flow modeling

The effects of shales on fluid flow in marine-influenced lower delta-plain distributary channel deposits are investigated using a three-dimensional ground-penetrating radar (GPR) data volume from the Cretaceous-age Ferron sandstone at Corbula Gulch in central Utah, USA. Using interpreted GPR data, we formulate a geostatistical model of the dimensions, orientations, and geometries of the internal structure from the subaerial exposure surface down to about 12 m depth. The correlation function between GPR instantaneous amplitude and shale index is built after statistical calibration of the GPR attributes (amplitude) with well data (gamma ray logs). Shale statistics are computed from this correlation function. Semivariograms of shale occurrence for ten accretion surfaces indicate only slight anisotropy in shale dimensions. Sequential Gaussian Simulation stochastically maps shales on variably dipping stratigraphic surfaces. Experimental design and flow simulations examine the effects of semivariogram range and shale fraction on breakthrough time, sweep efficiency and upscaled permeability. Approximately 150 flow simulations examine two different geologic models, flow in all three coordinate directions, 8 geostatistical parameter combinations, and 5 realizations for each combination of parameters. Analysis of the flow simulations demonstrates that shales decrease the sweep, recovery and permeability, especially in the vertical direction

Analysis of the Recent Made-in-China Campaign

China has recently launched its first global advertising campaign about products made in China. A 30-second television commercial, sponsored by the Ministry of Commerce of China and four Chinese trade associations, has been running on CNN, the Headline News and International Asia TV channels in the United States since November 23, 2009. Costing tens of millions of Yuan, the commercial was scheduled to run for six weeks. The commercial also started to run in some parts of Asia starting in December 2009

Integrated Risk Study for Chinese Commercial Banks with Fuzzy Comprehensive Appraisal Method

The Basel Capital Accord II proposes that commercial banks should supervise not only credit risk but also market risk, liquidity risk and operational risk. Using the fuzzy comprehensive appraisal method based on the Basel Capital Accord II, this paper measures the integrated risk of Chinese commercial banks. Our results indicate that the average values of the four types of risks are higher than the integrated risk of the four risks, indicating an overestimated whole risk. Our results illustrate the importance of considering the correlation between the different risk sources in order to efficiently allocate financial resources

Global Production, Circulation, and Consumption of Gangnam Style

This essay examines the cultural production, circulation, and consumption of the Korean music video Gangnam Style in the broader context of globalization. We conduct a chronological analysis of its distribution, production, and reproduction on YouTube, focusing on the interactions between traditional and new players in reinforcing and creating new meanings. We argue that the phenomenal success of Gangnam Style is due to the dynamic interplay of traditional and new media outlets, the active participation of global audiences, the video’s spreadable hooks, a laissez-faire copyright policy, and the musician PSY’s marketing strategies