DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA?

NUGRAHA, DONNY

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oai:eprints.binus.ac.id:6847

DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA?

Authors: DONNY NUGRAHA
Publication date: 1 January 2009
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Abstract

DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA? - Brand Equity, Country of Origin, Brand Equity Dimensions, Jakart

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oai:eprints.binus.ac.id:6847

Last time updated on 11/07/2013

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