Rare decays of the B meson are sensitive to new physics effects. Several
experimental results on these decays have been difficult to understand within
the standard model (SM) though more precise measurements and a better
understanding of SM theory predictions are needed before any firm conclusions
can be drawn. In this talk we try to understand the present data assuming the
presence of new physics. We find that the data points to new physics of an
extended Higgs sector and we present a two higgs doublet model with a 2-3
flavor symmetry in the down type quark sector that can explain the deviations
from standard model reported in several rare B decays.Comment: 8 pages, Talk presented at Theory Canada II, Perimeter Institute,
Waterloo, Canada. New references added and update