How a Tweet Brought People to the Street: Social Media and the Success of Ni Una Menos

Abstract

Femicide is a problem all over the globe, taking one women every six hours. In Argentina, the Ni Una Menos movement was formed with the main goal of decreasing the number of femicides happening in Argentina each year. The Ni Una Menos movement draws from the success of the Mothers of the Plaza de Mayo while at the same time integrating 21st century mass media to galvanize the public towards effective social and political change

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