The quantum theory of the ``spin light'' (electromagnetic radiation emitted
by a massive neutrino propagating in dense matter due to the weak interaction
of a neutrino with background fermions) is developed. In contrast to the
Cherenkov radiation, this effect does not disappear even if the medium
refractive index is assumed to be equal to unity. The formulas for the
transition rate and the total radiation power are obtained. It is found out
that radiation of photons is possible only when the sign of the particle
helicity is opposite to that of the effective potential describing the
interaction of a neutrino (antineutrino) with the background medium. Due to the
radiative self-polarization the radiating particle can change its helicity. As
a result, the active left-handed polarized neutrino (right-handed polarized
antineutrino) converting to the state with inverse helicity can become
practically ``sterile''. Since the sign of the effective potential depends on
the neutrino flavor and the matter structure, the ``spin light'' can change a
ratio of active neutrinos of different flavors. In the ultra relativistic
approach, the radiated photons averaged energy is equal to one third of the
initial neutrino energy, and two thirds of the energy are carried out by the
final ``sterile'' neutrinos. This fact can be important for the understanding
of the ``dark matter'' formation mechanism on the early stages of evolution of
the Universe.Comment: 7 pages, latex, one misprint in eq. 12 correcte