The utilization of the knowledge economy in the information age has been promoted by
various tools developed both for communication and marketing purposes. Information and
communication technologies (ICTs) have proved their propensity to influence the flow,
acquisition and dissemination of information across the globe. The business and education
sectors have been the most conspicuous of all beneficiaries of ICT applications, especially in
the fast-globalizing environment where interaction has become a necessity and an obligation
rather than leisure. Enhanced tools for education, marketing and communication purposes
have been coined with unprecedented efficacy and efficiency. Some of these technologies
(e.g. blogs) have even livened communication and interaction among users. This paper will
therefore focus on various e-tools and their application to open education, with prevalence
being on the blog tool
