In reality, virginity doesn’t have a universal definition. Despite this fact, it has a big impact in people’s lives, especially in collectivist cultures where social norms influence the way people behave and think. This leads to the main goal of this paper, which is to explore the attitudes of the Kosovar youth towards virginity as a social construct. To explain the thesis, the bio ecological model and the concept of binary opposites is used. The methodology is done through mixed methods, by administering surveys with a sample of 1507 respondents and three focus groups, with 18 girls. The results show that there exists a positive correlation between the religion and a negative one with the level of the education toward virginity. Also, it is perceived a double standard, especially for girls. The main recommendation is to intervene in the society by further studies, campaigns and sexual education
