We compute the branching ratios for the radiative rare decays of B into
K-Meson states and compare them to the experimentally determined branching
ratio for inclusive decay b -> s gamma using non relativistic quark model, and
form factor definitions consistent with HQET covariant trace formalism. Such
calculations necessarily involve a potential model. In order to test the
sensitivity of calculations to potential models we have used three different
potentials, namely linear potential, screening confining potential and heavy
quark potential as it stands in QCD.We find the branching ratios relative to
the inclusive b ->s gamma decay to be (16.07\pm 5.2)% for B -> K^* (892)gamma
and (7.25\pm 3.2)% for B -> K_2^* (1430)gamma for linear potential. In the case
of the screening confining potential these values are (19.75\pm 5.3)% and
(4.74\pm 1.2)% while those for the heavy quark potential are (11.18\pm 4.6)%
and (5.09\pm 2.7)% respectively. All these values are consistent with the
corresponding present CLEO experimental values: (16.25\pm 1.21)% and (5.93\pm
0.46)%.Comment: RevTeX, 6 pages, 1 eps figur