A personal perspective is given on physics of charmless rare B decays: 1997
-- 2003.Comment: 6 pages, 2 eps figures included. Invited talk presented at joint
session of the 8th Asia Pacific Physics Conference (APPC 2000) and 3rd ACFA
Workshop on Physics/Detector at the Linear Collider (ACFA-LC3), Taipei,
Taiwan, August 200