The reduction of the carbon footprint of buildings is a challenging task, partly due to the conflicting goals of maximising occupant comfort and minimising energy consumption. An intelligent management of Heating, Ventilation and Air Conditioning (HVAC) systems is creating a promising research line in which the creation of suitable algorithms could reduce energy consumption maintaining occupants' comfort. In this regard, Reinforcement Learning (RL) approaches are giving a good balance between data requirements and intelligent operations to control building systems. However, there is a gap concerning how to create a generalised reward signal that can train RL agents without delimiting the problem to a specific or controlled scenario. To tackle it, an analysis and discussion is presented about the necessary requirements for the creation of generalist rewards, with the objective of laying the foundations that allow the creation of generalist intelligent agents for building energy management.The work described in this paper was partially supported by the Basque Government under ELKARTEK project (LANTEGI4.0 KK-2020/00072)