"Developments in visual communication are progressively affecting the way audiences receive and process information. In today's image-dominated environment we seek quick references to aid our interpretation of information presented. Despite technological advancements, literary content meant for adult readers has suffered from a lack of adequate attention devoted to the layout. This lack of attention can be traced back to two factors, the reduction of visual teaching as a learning tool as a child ages and the limitations of the early printing presses. This study hypothesizes that the communicative potential of literary texts produced for adults can be enhanced using innovative typographic treatments that are now achieved more easily due to technological advancements and developments in graphic design, allowing an engaging experience that attracts immediate attention and can easily be understood. To test the hypothesis, five books were designed by typographically exploring the capacity of text to appear as images. These books explain nursery rhyme narratives, establishing the relationship between the familiar content and unfamiliar origins of the chosen nursery rhymes."--Abstract.
