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A Study on the Effects of Product Country Image, Corporate Image on Brand Equity and Purchase Intention of Chinese Youth -Focused on the Cell Phones of Three Countries' Brands-
Authors
K Al-Sulaiti
J.C. Anderson
+42 more
M.A Badri
W.J Bilkey
Burke,R.R
Abraham Carmeli
Chan,K
L.K. Cheng
C.J. Cobb-Walgren
Deephouse,D.L
Dinnie,K
Dawn Dobni
Gary M. Erickson
C Fombrun
B.G Gardner
G Ger
C Han
Han,C
Han,C.M
Robert E Hite
Homer,Pamela M
Sung-Tai Hong
M.K. Hui
Iwu-Egwuonwu
K.L. Keller
Keller,K.L
H. Kim
M. Laroche
J. Lim
Ingrid M Martin
I. Nebenzahl
Niss,H
Piron,F
P. W Roberts
Martin S Roth
Terence A. Shimp
Carolyn J Simmons
J.B. Steenkamp
C.L Wang
Allen Weiss
Norjaya M. Yasin
B. Yoo
Zhang,Y
L Zhou
Publication date
Publisher
'Korea Research Academy of Distribution and Management'
Doi
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Abstract
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info:doi/10.17961%2Fjdmr.14.3....
Last time updated on 11/11/2020