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The co-creation continuum: from tactical market research tool to strategic collaborative innovation method

Authors
  1. A Carù
  2. A Kambil
  3. A Sood
  4. AG Lafley
  5. AL Strauss
  6. B Cova
  7. B Jaruzelski
  8. C Fuller
  9. C Goulding
  10. C Grönroos
  11. C Grönroos
  12. C Silveira Da
  13. C Vallaster
  14. CK Prahalad
  15. CK Prahalad
  16. CK Prahalad
  17. E Gummesson
  18. E Gummesson
  19. E Hippel Von
  20. E Jaakkola
  21. EJ Arnould
  22. F Gouillart
  23. FE Webster
  24. FM Pini
  25. HJ Schau
  26. HW Chesbrough
  27. J Füller
  28. J Füller
  29. J Füller
  30. J Matthing
  31. JK Hsieh
  32. JW Creswell
  33. JW Schouten
  34. K Kazadi
  35. KM Eisenhardt
  36. KM Eisenhardt
  37. LL Lindfelt
  38. M Ceccagnoli
  39. M Sawhney
  40. M Swink
  41. MJ Hatch
  42. N Ind
  43. N Ind
  44. N Rackham
  45. Nicholas Ind
  46. O Iglesias
  47. Oriol Iglesias
  48. P Frow
  49. P Kristensson
  50. P Kristensson
  51. P Skålén
  52. R Whittington
  53. RF Lusch
  54. RK Yin
  55. RV Kozinets
  56. RV Kozinets
  57. S Baron
  58. S Nambisan
  59. S Nambisan
  60. SL Vargo
  61. Stefan Markovic
  62. V Ramaswamy
  63. V Zwass
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi

    Abstract

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      Last time updated on 05/11/2020

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