We explore the effect of local charge fluctuations on the spin response of a
Mott insulator by deriving an effective spin model, and studying it using
Schwinger boson mean field theory. Applying this to La2CuO4, we show that
an accurate fit to the magnon dispersion relation, measured by Coldea {\em et
al.} [Phys. Rev. Lett. {\bf 86}, 5377 (2001)] is obtained with Hubbard model
parameters U≈2.34eV, and t≈360meV. These parameters lead
to estimates of the staggered magnetization (ms≈0.25), spin wave
velocity (c≈800meV-\AA), and spin stiffness (ρs≈24meV). In particular the staggered moment as well as the effective local moment
are renormalized to smaller values compared to the Heisenberg model due to
local charge fluctuations in the Hubbard model. The dynamical structure factor
shows considerable weight in the continuum along the zone boundary as well as
secondary peaks that may be observed in high resolution neutron scattering
experiments.Comment: Manuscript considerably revised following referee comments. Also
added a brief discussion of sum rules. 8 pages, 6 eps figure