Designing novel interfaces is challenging. Designers typically rely on experience or subjective judgment in the absence of analytical or objective means for selecting interface parameters. We demonstrate Bayesian optimization as an efficient tool for objective interface feature refinement. Specifically, we show that crowdsourcing paired with Bayesian optimization can rapidly and effectively assist interface design across diverse deployment environments. Experiment 1 evaluates the approach on a familiar 2D interface design problem: a map search and review use case. Adding a degree of complexity, Experiment 2 extends Experiment 1 by switching the deployment environment to mobile-based virtual reality. The approach is then demonstrated as a case study for a fundamentally new and unfamiliar interaction design problem: web-based augmented reality. Finally, we show how the model generated as an outcome of the refinement process can be used for user simulation and queried to deliver various design insights
