While fraud has existed in various forms throughout the history of wine, the establishment of the fine and rare wine market generated increased opportunities and incentives for producing counterfeit wine. In the contemporary fine and rare wine market, wine fraud is a serious concern. The past several decades witnessed significant events of fine wine forgery, including the infamous Jefferson bottles and the more recent large-scale counterfeit operation orchestrated by Rudy Kurniawan. These events prompted and renewed market interest in wine authentication and fraud detection. Expertise in wine is characterized by the relationship between subjective and objective judgments. The development of the wine fraud expert draws attention to the emergence of expertise as an industry response to wine fraud and the relationship between expert judgment and modern science