학위논문 (석사)-- 서울대학교 대학원 : 경제학부 경제학 전공, 2016. 2. 김병연.The electoral competition takes two steps in real world. The first stage is policy suggestion stage, and the second stage is advertisement or agenda control stage. Since the forward looking behavior about the advertisement affects to the policy platform suggestion stage, the agenda control possibility should be incorporated. I incorporated the two stages in a three-dimensional policy space. In the model, parties try to sway relative issue salience weight through advertisement efforts with an intention to maximize expected vote-share. The agenda control possibility results in a non-converging policy suggestion decision in the first stage. This divergent result is congruent with the recent empirical research on the electoral competition and campaign spending.1 Introduction 2
2 Model 4
2.1 Environment 4
2.2 Party 5
2.3 Voter 6
2.4 Vote-share 8
3 Equilibrium without Agenda Control 8
3.1 Generalized Median in all Directions 8
3.2 Deviation from mu 9
3.3 Equilibrium Cases 11
4 Equilibrium with Agenda Control 12
4.1 Model 12
4.2 Optimal Advertisement 14
4.3 Policy Suggestion Stage 17
5 Conlclusion 22
References 23
국문초록 25Maste