Based on Azjen (1991)’s Theory of Planned Behavior, this study examined moderating role of filial piety in explaining entrepreneurial intention. Two major dimensions of filial piety, authoritarian filial piety and reciprocal filial piety were hypothesized to have different role in explaining entrepreneurial intention. Results of multi-group structural equation modeling indicated that reciprocal filial piety moderated relationship between entrepreneurial attitude and entrepreneurial intention, and relationship between perceived subjective norm and entrepreneurial intention. Authoritarian filial piety was found to have no moderating effects on any hypothesized relationship. Implications and limitations of current study were discussed.Bachelor of Art
