134-139There is an increasing interest in science
communication and promotion of new inventions in this deluge digital
information age. The social media tools available on the Internet assist the
promotion of science dramatically and the change is happening in real time
models. Expansion of World Wide Web and newer technologies has improved the
ways in which science is communicated and its evaluation techniques. The use of
conventional metric tools gauges the impact of scholarly publications using
citation and download counts. They are widely used to evaluate articles,
authors and disciplines on publishers’ platforms. These tools analyse the
citation data in natural course of time and make them available over a period
of time. ‘Altmetrics’ is a concept that addresses and measures the
conversations happening in the virtual world in real time. The concept supports
the prediction mechanism of possible citations for an article in future, if it
gets cited in the social media. This paper attempts to create awareness about ‘Altmetrics’ among Indian scholars and
takes a closer look at various features available in ‘Altmetric Explorer’ in
order to gain insights of the rapidly changing science communication landscape