This study evaluates whether access to real-time customised idiosyncratic
agricultural information over extended seasons improves the value of such
information among farmers. We conduct a controlled randomised experiment in
the Indian state of Karnataka. The study employs the difference-in-difference
method to a panel of households comparing the differential valuation of
information during the post-intervention period between treatment (participant)
and control (non-participant) farmers relative to the outcomes observed during a
pre-intervention period. We find robust evidence of the intervention showing
significantly positive impacts on the valuation of agricultural information among
treatment farmers relative to the control farmers. A difference of each one unit
improvement in information access is found to be associated with 53 percent
average increase in the mean valuation of the information. The result indicates
that farmers value information that is comprehensive, reliable, real-time and
idiosyncratic as opposed to the more generic or piecemeal information
