Identifying customer expectations is key to evidence based service delivery

Abstract

As librarians and information professionals we share a common rationale: to deliver enhanced services for our customers. The importance of this is self-evident - if we don’t have customers we don't have a job. We therefore put our services at peril if we don’t put the customer at the heart of what we are trying to do. The now-familiar description of evidence based library and information practice reminds us that we need "to integrate user-reported, practitioner-observed and research-derived evidence as an explicit basis for decision-making" (Booth, 2006). This begs several important questions - Who are our users? How can we best capture reports from these users regarding their expected outcomes? How might we as library practitioners observe (and act upon!) what our users require? In attempting to answer such questions we discover potential value in methodologies with a business orientation; utilising tools from the commercial sector such as Customer Value Discovery research (McKnight, 2007a; McKnight & Berrington, 2008)