Novartis Foundation for Sustainable Development, NOVARTIS

Digital Library of the Tanzania Health Community

11 March 2013, New York, USA 
 
Results and coverage 
 
ACCESS Dissemination Conference 
Earth Institute, Columbia University  
 
Conference on Access to Healthcare 
11 March 2013 at Columbia University 
| ACCESS Dissemination Conference | Results and coverage | Confidential 2 
 Organizers: 
 
 
 
Over 50 participants: 
•UNICEF 
•UN Global Compact 
•USAID 
•World Bank 
•Global Partnerships Forum 
•Center for Globalization and Sustainable Development 
•Novartis US 
 
Conference coverage through NFSD channels 
 Highlights video on youtube 
• youtube.com/novartisfoundation 
 Newsletter to 4500+          
subscribers 
 Feature story on  
• novartisfoundation.org 
• novartisstiftung.org  
| ACCESS Dissemination Conference | Results and coverage | Confidential 3 
Social media push through partner organizations (I) 
 Jeffrey Sachs 
• Twitter reach: 220,000+ 
• Facebook reach: 12,000+ 
 Earth Institute 
• Facebook reach: 6,000+ 
 Millennium Villages 
• Twitter reach: 2,400 
• Facebook reach: 760 
 
 
| ACCESS Dissemination Conference | Results and coverage | Confidential 4 
Social media push through partner organizations (II) 
 1 MCHW Initiative 
• Twitter / Facebook reach: 700+ 
 Millennium Promise 
• Twitter reach: 10,000+ 
| ACCESS Dissemination Conference | Results and coverage | Confidential 5 
Pending: Conference coverage through Novartis’ 
and other channels 
 Material made available to Corporate Communication for 
outreach via corporate channels 
 Material made available to Swiss Tropical and Public 
Health Institute for outreach  
 
| ACCESS Dissemination Conference | Results and coverage | Confidential 6 
Results and coverage  
ACCESS Dissemination Conference and Media Trip  
22 – 26 October 2012, Dar es Salaam and Ifakara, Tanzania 
 
BACK-UP  
Dissemination Conference 
Final evaluation of the ACCESS project, 23 Oct 2012, Dar es Salaam 
 Organizers 
 
 
 
 
 Attendants 
• 100 participants  
• Ministry of Health and Social Welfare 
• Donor community (USAID, SDC, etc.) 
• NGOs  
• Tanzanian and international media 
 
 
| ACCESS Dissemination Conference | Results and coverage | Confidential 8 
Conference coverage of NFSD and partner’s 
channels 
| ACCESS Dissemination Conference | Results and coverage | Confidential 9 
Feature story on 
www.novartisfoundation.org 
Highlights video on 
www.youtube.com/novartisfoundation 
Project briefs on www.ihi.or.tz 
Feature story on www.swisstph.ch 
Feature story on www.novartis.ch 
Media trip 
Field-visit to ACCESS project in Ifakara 
 4 Swiss journalists 
• Markus Häfliger, NZZ correspondent for Africa 
• Claudia Weiss, Aargauerzeitung & Der Sonntag 
• Jürg Bürgi, Freelance, Tageswoche 
• Ruedi Suter, Freelance, author of leprosy book (to be published in 2013) 
 2 German journalists 
• Dagmar Wolf, Entwicklung + Zusammenarbeit / Development + 
Cooperation (special interest magazine in English and German) 
• Jan Dirk Herbermann, UN-correspondent for Handelsblatt, Die Welt, etc. 
 2 Spanish journalists 
• Ramon Roca Ribo, L’Econòmic 
• Lucia Barrera Paez, Contenidos e Información de Salud 
 2 Tanzanian journalists 
• Lucas Liganga, The Citizen  
• Faraja, Channel Ten  
 | ACCESS Dissemination Conference | Results and coverage | Confidential 10 
Coverage 
Swiss media 
| ACCESS Dissemination Conference | Results and coverage | Confidential 11 
Coverage 
International media 
 International 
• Development + Cooperation 
• BBC Radio 
• Radio France International 
 Spain 
• L’Económic (catalan) 
• Gaceta Medicina 
• El Global 
• Toma Medicina, Estar Bien 
 Tanzania 
• The Citizen 
• Daily News 
• Habari Leo 
• Channel 10 
• ITV 
• Capital TV 
 
 
| ACCESS Dissemination Conference | Results and coverage | Confidential 12 
Feedback from journalists 
«This was the best media trip I ever attended.» 
• Markus Haefliger, NZZ Africa Correspondent 
« It was a very fascinating, informative, perfectly organized trip filled with 
experiences.» 
• Claudia Weiss, Aargauerzeitung & Der Sonntag 
«It was an excellent experience for me although I couldn’t always keep up 
during the discussions with so many renowned journalists and experts. Many 
thanks also for the organization to the excellent team.» 
• Dagmar Wolf, Development & Cooperation Magazine, Germany 
| ACCESS Dissemination Conference | Results and coverage | Confidential 13 


ACCESS Dissemination Conference Earth Institute, Columbia University:Results and coverage

http://ihi.eprints.org/2366/1/ACCESS_dissemination_conference__Columbia_University_March_2013_-_outcom....pdf

ACCESS Dissemination Conference Earth Institute, Columbia University:Results and coverage

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Digital Library of the Tanzania Health Community