Western Australia produced 129 046 tonnes of fruit in 2015–16, worth 477million.Thiswasa62193m in 2015–16 and now accounts for just over 40% of WA’s total fruit production value. Increased production, WA consumption and demand from the eastern states have led to a 780% increase in the value of avocado sales from WA between 2011–12 and 2015–16. Apples are the biggest crop by quantity and the third biggest by value. Across all fruit sectors there has been a rising trend in export values, which increased 115% between 2007 and 2017 in real terms (after accounting for inflation). Strong sales of strawberries have been a major contributing factor. WA exported 38mworthoffruitsin2017.Ofthistotal,strawberriesaccountedfor6725 million and 3509 tonnes in sales. Strawberries command the state’s biggest fruit export market share and global sales are increasing. But, despite the rising trend in exports, the real export price of strawberries fell in 2016 and 2017https://researchlibrary.agric.wa.gov.au/bulletins/1244/thumbnail.jp