Web surfers who use the AltaVista Internet search engine may not realize that in 1998, Compaq Computer Corporation paid 3.3millionfortherightstothedomainnameAltaVista.com.Ayearlater,eCompaniespaid7.5 million for the domain name business.com. And in February of 2000, Bank of America paid $3 million for the domain name loans.com. These transactions demonstrate that the ownership, transfer, and control of Internet domain names is a multi-million dollar industry