The Globalization of Beauty: The Face of Indonesian Girls in Contemporary Indonesian Teen Magazines

Abstract

In contemporary Indonesia, globalization of media is inevitable. Ranging from advertisements to magazines, Indonesians can easily find both lndonesian editions of, for example, magazines and international editions. This especially works very well when talking about teen magazines. It is with respect to the world of female beauty that this paper will address the globalization and its effects to the representation of teen beauty in lndonesia. This paper examines the beauty industry in the media focusing on teen beauty in the teen magazines both in Indonesian editions and international editions circulated in Indonesia. By understanding how women, especially young women understand the concept ofbeauty and how the concept of beauty represented in the magazines, this paper also attempts to see whether there is a shift in the meaning of the concept or perception of beauty or it is merely formed by consumerism