For a word w in the braid group on n-strands, we denote by T_w the
corresponding transverse braid in the rotational symmetric tight contact
structure on S^3. We exhibit a map on link Floer homology which sends the
transverse invariant associated to T_{ws_i} to that associated to T_w, where
s_i is one of the standard generators of B_n. This gives rise to a
"comultiplication" map on link Floer homology. We use this to generate
infinitely many new examples of prime topological link types which are not
transversely simple.Comment: 16 pages, 10 figure