The aim of the research is to shed light on the emotional side of a risk taking behaviour. The paper relies on a structured empirical research based on an innovative cross-disciplinary approach, mixing financial competences with others, related to psychology and affective neuroscience. Our aim is to measure, on the one hand, the
unbiased risk perception (UR) of individuals, an on the other hand, the (biased) self-evaluated risk perception (SR). We are willing to discover the degree of coherence between the two subjective measures of risk, and to depict their relationship with the real investment/debt decisions of individuals. Age, profession, education and much other socio-cultural and economical personal information are used to explain both the levels of these measures of risk (UR and SR) and the presence/absence of coherence between them
