Turning Passion Into Action: A Business Plan For Private Practice

Abstract

Healthy & Fit is a start-up private practice positioning itself to become the market leader in offering comprehensive nutrition and fitness services that help health-conscious individuals and families achieve optimal health and wellness. The long term goal of Healthy & Fit is to develop into a niche private practice that specializes in improving the health of individuals and families, especially families that have overweight/obese children by providing weight management nutrition therapy and fitness classes. The company utilizes a customized approach in providing services based on the needs of the individual and/or family, while offering clients convenient service delivery options such as in-home and cost­ effective options in the form of packages. By leveraging key features (i.e. convenience, cost­ effectiveness, and customization) often underutilized in the health and wellness industry, Healthy & Fit will be able to outpace competitors and raise the bar for future competitors.Master of Public Healt

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