The present work is aimed at socializing the experiences of the process of self-evaluation, external evaluation and follow-up to the improvement plan of the postgraduate academic program: Master’s Degree in Education, which is implemented at the University of Las Tunas since 2011. For further development of this program, the results of the impact assessment were considered. They were obtained through the application of surveys, interviews and valuation scales to the declared social strata, with the intention of making the program more viable in the new context of the integrated university. This process of impact assessment also allows us to assume a more qualitative conception of the area of knowledge of the program, because it responds to the on-going professional development of in-service teachers and graduates of non-pedagogic majors who work as teachers in the university and the municipal university branches. Furthermore, the Program Management System is implemented to guarantee its sustainability, with a better insertion in the knowledge society
