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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect
Authors
Bagozzi
Banaji
+38 more
Baron
Boles
Brock
Cacioppo
Davis
Festinger
Hetts
Hsee
Inman
Kahneman
Kahneman
Kahneman
Kray
Landman
Lee
Markman
McConnell
McGill
McMullen
Medvec
Medvec
Miller
Petty
Roese
Roese
Roese
Roese
Roese
Sharma
Taylor
Taylor
Thaler
Tsiros
Tversky
Wansink
Wilson
Yoon
Zanna
Publication date
Publisher
'Wiley'
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info:doi/10.1002%2Fmar.20374
Last time updated on 01/04/2019