Along the years, the Cornell Model has been extraordinarily successful in
describing hadronic phenomenology, in particular in physical situations for
which an effective theory of the strong interactions such as NRQCD cannot be
applied. As a consequence of its achievements, a relevant question is whether
its model parameters can somehow be related to fundamental constants of QCD. We
shall give a first answer in this article by comparing the predictions of both
approaches. Building on results from a previous study on heavy meson
spectroscopy, we calibrate the Cornell model employing NRQCD predictions for
the lowest-lying bottomonium states up to N3LO, in which the bottom mass is
varied within a wide range. We find that the Cornell model mass parameter can
be identified, within perturbative uncertainties, with the MSR mass at the
scale R=1GeV. This identification holds for any value of αs or
the bottom mass, and for all perturbative orders investigated. Furthermore, we
show that: a) the "string tension" parameter is independent of the bottom mass,
and b) the Coulomb strength κ of the Cornell model can be related to the
QCD strong coupling constant αs at a characteristic non-relativistic
scale. We also show how to remove the u=1/2 renormalon of the static QCD
potential and sum-up large logs related to the renormalon subtraction by
switching to the low-scale, short-distance MSR mass, and using R-evolution. Our
R-improved expression for the static potential remains independent of the heavy
quark mass value and agrees with lattice QCD results for values of the radius
as large as 0.8fm, and with the Cornell model potential at long distances.
Finally we show that for moderate values of r, the R-improved NRQCD and
Cornell static potentials are in head-on agreement.Comment: 22 pages, 13 figures, 3 table